Creator Economy State of Play:

A thread on what's REALLY happening in the creator space as we wrap up 2024. Some hard truths ahead... Big / "old" creators are looking for exits but most don't know how to, so they're trying to find their second acts as creators instead

Meanwhile, VCs burned millions backing creator economy startups instead of creators themselves (oops)

I got a new mechanical keyboard for Christmas, which threw me DEEP into the world of custom-made artisanal keycaps and...it's pretty crazy... But first, what is a mechanical keyboard? When you press down on a standard "membrane" keyboard, a rubber dome depresses and contacts a conductive layer to register the keypress.

Mechanical keyboards have individual switches PER key that operates independently. Here's mine:

Why most creators are financially doomed, speaking as someone w/ over 4.5 million followers across all of our platforms In the early days of @epicgardening I only had a blog, and that blog made money with some Google ads slapped on it

I was stoked to make single digit dollars/mo 😂

Why @tiktok_us is so important to master as a creator, from a guy (me) with nearly 2mm followers on the platform: First things first - being early to platforms matters WAY more than you can imagine, as the compounding effects of being first accrue crazy benefits

You should seek to be an early adopter of new platforms, at minimum

Master thread of my thoughts on building businesses, life, gardening, health, etc. ⬇️ Thoughts on building niche websites:

https://twitter.com/KevinEspiritu/status/1543037542420819968?s=20&t=UVr8hxGWjWKbG5kmV7Q49w

Some thoughts on growing niche websites, from a guy (me) who's built the 11th most trafficked gardening site on the internet that generated over $500k/year in "passive" income First things first, this is a long-term game

You're looking at three years of dedicated work before your SEO compounds enough to generate sizable income

And that's assuming you're doing SEO correctly...