Content strategy & writing are just tips of the iceberg.

In reality, content marketing has many moving parts, chaotic workflows and heated cross-functional discussions that actually lead to publishing 1 piece of content

Here are 3 things top brands do to produce great content: 1. Create Standard Operating Procedures (SOPs)

Most brands function with a combination of in-house and freelance folks

With new freelancers joining regularly, it's impossible to repeat all guidelines or edit the same things—it's time consuming, affects consistency and quality

I attended the @AdWorldOfficial in the last 2 days, and almost every session I attended about content marketing, media buying and social media marketing revealed 3 very important things about marketing, moving forward👇 1. Consumers dig short-form content: TikTok and Twitter are at the centre of almost every successful brand's strategy, the experts are preaching it—but not for nothing, because the results speak for themselves.

🚨Charging the same price for all freelance projects is one of the most expensive mistakes you can make.

Pricing needs to be tailor-made.
Here are 6 factors you should consider while giving a quote for every project🧵 1/ Deliverables: your service offering might be the same for all clients, but they won’t have the same frequency or intensity requirement.

For eg, a writing client may just want 4 blogs of 1,000 words each, while another may want that + social media copy and 2 rounds of edits.

I create content on IG, LinkedIn and Twitter, totalling over 100,000 followers, countless leads, speaking gigs and brand collabs.

How? By creating content.
Here are 5 ways to generate content ideas and create consistently🧵 1/ Turn on your awareness button.

90% of content ideas are embedded in everything you do daily.

Read, talk, listen, experience.
Pay more attention to these things and use them to draw content ideas.

I’m convinced that discovery calls are just an unnecessary extension of the conversion process.

Instead qualify the prospect on email/DM, and convert them into a client on a sales call.

Here’s the roadmap I use, and which has never failed to get results👇 1/ You don’t have to get on a call on every prospect—inbound or outbound.

First, qualify them to know if they’re a right fit for your clientele.
How?

Ask questions about their goals, why they’re hiring, how much they’re looking to invest and any service-specific questions.

Do systems help you scale as a freelancer? 100%

I have systems for onboarding, project management, feedback, revenue optimization and content creation.

It makes me efficient, productive and most of all, consciously aware about scaling up. Here’s how you can build yours🧵🧵 ✨Why systems for scaling?

To move up the ladder while making sure you’re not spending each waking minute working, you need repeatable and scaleable processes.

Setting systems in place helps you do that and more.
Here are my top 5:

I experienced BAD client dry months in the first 6 months of freelancing.
One month I had 5 clients and the next, just 2.

But in the last 18 months, I’ve had none. I setup a system that helped me maintain a full, and at times, overbooked client pipeline.

Here’s what I did🧵🧵 1// Instead of just relying on LinkedIn for inbound leads, I started cold emailing brands I wanted to work with.

This brought me both inbound and outbound leads and I could pick the clients I wanted to work with.

No one wants to read just another piece of content.

You need to make an effort to write a stellar piece of content that reaches the reader’s mind and pushes them to take action.
Some tips here🧵🧵 •Give yourself a day for research, and find a few angles that other articles on this topic are not targeting.

Not just Google, dive into YouTube videos, listen to podcasts, create a LinkedIn post or tweet about it and take perspectives, talk to SMEs

I wrote 10 blog posts and edited 16 by other writers in the marketing and eCommerce niches in July.

Here are 10 things which make a great blog post!🧵 1. You need a complete brief regarding TOV, content angle, keywords, target audience, language usage, media and linking guidelines.

Either ask for such briefs or create them yourselves by asking clients to fill it.