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Kristian Sturt Profile picture
Kristian Sturt
@Kristian_Sturt
Director @ColossalSocial - one of the longest standing influencer marketing & influencer talent management agencies. Business - kristian@colossalinfluence.com
Dec 9, 2022 • 11 tweets • 3 min read
What does the future of influencer marketing look like?

Why a field that's gone from $1.7b in 2016 to $16.4b in 2022 is unsurprisingly NOT slowing down, but continues to adapt. (Image @StatistaCharts)

Let's discuss 💻

Thread 🧵 Image 1/ Influencer marketing is expected to become an even more lucrative industry in the coming years.

The global influencer marketing industry size is expected to grow exponentially even though 'experts' predicted it'll slow.

Experts have said the same thing since 2016...