Shafiullah Anis Profile picture
Lecturer-Marketing @MonashUni | Consumer Culture Theory | Populism | Politics of Consumption | AI & Qual Research
Jun 18, 2023 4 tweets 1 min read
Kabir's anti-caste critique includes casteism in Islam

बाम्हन छत्री न सूद्र बैसवा,
मुगल पठान न सैयद सेखवा

If he talks about Brahmin, Kshatri, Vaishya and Shudras, he also talks abour Mughal, Pathan, Sheikh and Syeds.

This should be an eye opener for those who selectively critique Brahminism but forget Syedism, or vice versa. This is a common disorder you will find these days among many anticaste critics, thanks to their un/conscious embrace of the religious lens of modernity.

In fact, if you are selective, you are helping Brahminism/Syedism.
Jun 18, 2023 7 tweets 2 min read
1. Making religious content is not a great idea in India as people do not like religious content more than non-religious content

SHOCKED?

(That doesn't mean religious content doesn't sell. This I will explain later.)

2. People, however, dislike religious content from other religions (out-group).

Above is based on our research conducted in 2012 in the context of advertisements containing religious contents.

That's why when people use religion to sell things, say #Adipurush, I'm quite skeptical of its success.
Mar 16, 2022 5 tweets 2 min read
Caste of beef in India:

Savarna: beef export-house owners
Ashraaf: Halal certification to exporters

Pasmanda-Dalit: Victims of mob-lynching Modi has confirmed that his Jain friends are in the business of beef export.