“Who cares about physical anymore now that we have digital collectibles and the metaverse?”

In light of @Apple's long-awaited entrance to the VR/AR space, it's important to consider the future of brands in the physical world.

🧵 @Apple @alexisohanian sums it up best in his recent thread.

It’s clear that digital space isn't a scarce resource. VR/AR democratizes this even more. But you know what is scarce?

The physical space 🌎

Physical merch is STILL the best way to promote your brand & engage w/ customers.