Len Markidan Profile picture
COO @Podia. Morning person.
May 13, 2021 8 tweets 3 min read
We're hiring at @podia again! 🥳

This time for a Senior Growth Marketer.

Details and application link below 👇 As someone with ~15 years in marketing, I'm not exaggerating when I say this is a DREAM role for the right kind of marketer.

We currently have one THRIVING marketing channel, and many, many opportunities for growth; some we already know about, many we don't. Image
Nov 13, 2020 23 tweets 6 min read
One of our goals this year was to get a quantifiable measure of our team’s happiness at @podia 📊

There are many ways you can do this, but we landed on something that worked really well.

Thread 👇 First, why?

Most companies measure customer happiness in some way (NPS, CSAT, etc.), but few measure employee happiness, especially at our size (<30 people).

And yet, every company claims to care about employee happiness.

Why the disconnect? 🤔
Aug 12, 2020 57 tweets 17 min read
I cook a lot.

Friends, co-workers at @podia, and family often ask me for advice.

A collection of tips for home cooks from 15+ years of studying and trying to get better 👇

(Disclaimer: I’ve worked in a restaurant, but I’m by no means a chef.) Salt is magic.

It adds its own flavor, of course, but it also draws out moisture that’s inside your food, often intensifying its flavor.

Try this:

Salt a tomato slice, and leave another slice alone. Try both after 10 minutes. Pick the pieces of your blown mind off the floor.
Jul 2, 2020 14 tweets 3 min read
I’ve hired many freelancers and consultants to:

1) Fill expertise and bandwidth gaps without needing to hire full-time employees

2) Get outside perspective on the business from someone with a much wider field of vision

But getting the most from these engagements takes work 👇 We’ve hired freelancers for help with copy, content, design, development, SEO, strategy, data analysis, and more.

Here’s how we’ve managed our freelancer relationships to get great work from great people, and become a “sought-after client” (one of our freelancers’ words).
May 13, 2020 20 tweets 7 min read
In April, our 20-person remote team @podia was scheduled to meet in Washington, D.C. for our annual retreat.

Obviously, we had to cancel.

But we didn’t want to give up on having a retreat altogether.

Here’s what we did instead 👇 The 2 key retreat benefits we wanted to recreate were

1. The lightning-in-a-bottle effect from getting smart people in a room brainstorming big picture ideas ⚡

2. Connections built between people who work all over the 🌎 and otherwise only see each other on Slack and Zoom 🤝
Jul 18, 2019 16 tweets 3 min read
Creating great job applications is not dissimilar from doing great marketing.

👇 1. Almost every role is created to solve a painful business problem.

Something happened that made the hirer decide that they need help.

It’s not always obvious from the job description, but do your research and try to figure out what their burning pain is.