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1/ NFT projects need to balance the utility of their NFT and product or their business will die

This actually means giving less value to an NFT in certain cases

This is why: 2/ First before getting into the reasons, this thread assumes 👇

- Projects care about their NFTs and they don't want them to go to 0
- They are building an external product to sustain their business
- Their NFT plays a part in the products they develop