I've been sending a lot of similar feedback on travel copy recently, so I thought I'd openly share my top five most common, always-applicable, Mamma-Mia-here-we-go-again tips for strong features writing

#travelwriting #traveljournalists Short sentences, & make them ‘work hard’. Recommending or describing something? A) Make it crystal clear what it is/help the reader visualise it, & B) Make it super tempting (if you can, adding a tip element). Avoid waffle, ‘probablys’, ‘possiblys’, ‘arguablys’. Trim. The. Fat.