Marcus Dilley Profile picture
Founder of @DilleyStudio. Clients include @Wimbledon, @MLS, @ColumbusCrew, @CanterburyNZ & @kappa_uk_irl. Former Designer @adidasfootball. All views are my own.
Jul 4, 2019 13 tweets 10 min read
Umbro

A thread: Since the purchase of the Umbro brand by Iconix in 2012 the brand has been steadily growing in terms of visibility, especially on the licensed front. With kits being well received by many, I thought it would be good to analyse what the brand has done.