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Marc Coutanche Profile picture
Marc Coutanche
@MarcCoutanche
Neuroscientist, Cognitive Scientist, Associate Prof @ Pitt. Examining memory, learning, new fMRI methods, ⬆️ funding for science https://t.co/vUlFaIzjk1
May 28, 2022 • 7 tweets • 2 min read
Over the years, I've learnt (the hard way) that the title of our articles is more important than we like to admit. I'd love to go back and change a few of my own. Here are some tips
1) state the finding ("The mPFC is engaged..."), not the question ("The neural basis of...") 1/7 2) don't get too clever - jokes/sayings are cute but they (likely) don't affect how many will end up reading the paper, so you are sacrificing valuable word space 2/7