Over the years, I've learnt (the hard way) that the title of our articles is more important than we like to admit. I'd love to go back and change a few of my own. Here are some tips
1) state the finding ("The mPFC is engaged..."), not the question ("The neural basis of...") 1/7 2) don't get too clever - jokes/sayings are cute but they (likely) don't affect how many will end up reading the paper, so you are sacrificing valuable word space 2/7