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Aug 3, 2025 • 19 tweets • 5 min read
THREAD 🧵: The Inaugural 2028 Democratic Invisible Primary Rankings:
Before the first vote is cast in a presidential party contest, there’s another race already underway — it’s called the “Invisible Primary.”
This is where candidates compete for the various tangible and intangible factors that can make them look like a front-runner. 1/19
It’s not about ballots or polls yet. It’s about who has the “juice” — the ability to do tasks such as get attention, raise cash, and build real campaign infrastructure.
Historically, there isn’t always a correlation between acing the “Invisible Primary” and winning the nomination — but losing the below-the-radar competition going on now almost always knocks you out before the public even tunes in. 2/19
Jun 27, 2023 • 10 tweets • 2 min read
A 🧵
I find focus groups very helpful for understanding where the electorate is at any one time.
Often a single moment can crystalize where things stand.
Take, for instance, this voter voice of Sheena from Tennessee from a session I did last Thursday with eight Republican voters from around the country who are undecided in the presidential contest:
