🧵 Two words sum up Bluefrog's latest findings from speaking to donors as the cost of living crisis tightens – accept and adapt.

Donors want a coherent narrative of their own to counter the chaotic world we live in – which is felt to be increasingly outside their control. 1/6 The seemingly never-ending series of crises we face has caused people to readjust their focus. They are accepting and adjusting to the big things that are beyond their control (such as the war in Ukraine and the economic crisis). But the need for control has not diminished. 2/6

Our research amongst donors is showing a seismic change in the nature of charity/donor relationships. Many donors are questioning who they support and why. New charities are being adopted and old ones discarded. It is essential to get your message right. 1/5 Staying quiet is a bad move. Framing need by threat of closure might have worked a week or two ago but it now appears to be a much weaker approach. Donors are increasingly looking for relevance. Usual systems and rules used to manage giving seem to be increasingly redundant. 2/5