$15M to $45M in 12 months.

- Same team
- Same market
- Same product

All because I removed every vice from my life and operated at 10.0 for the first time ever. This is how 🧵 Before I committed to the reverse gap year, I asked myself one question:

"Would 80-year-old Matt regret never discovering what it felt like to operate at his temple self?"

Absolutely.

That got me over the line.

Built 3 ecom businesses to 8 figures.

I got you guys with 15 hard-won insights that cost me an unbelievable amount of money to learn 🧵 Insight 1: Start With Leverage

Pick at least one of these four leverage points:

- Audience (influencers, organic engine)
- Product (unique features, strong USP)
- Margin (80%+ to absorb rising costs)
- Operations (tech, streamlined processes)

My sister Kristina built a $50M skincare empire whilst handling every email campaign, every customer conversation, every retention sequence herself. I thought she was being stubborn.

I was completely wrong about what she was protecting. 🧵 Working with your sister tests everything. The highs are very high. The lows are very low. We've blocked each other on WhatsApp during fights.

But watching Kristina work revealed something I'd completely missed about retention.

17 years. 25 businesses. 5 seven-figure exits. 3 eight-figure exits.

I've cracked the exact roadmap from $0 to $1M in 12 months 🧵 Every dollar ever made came from solving a problem.

But some problems pay $10. Others pay $10,000.

Your income is directly proportional to the size of the problem you solve.

Built $100M+ across dozens of brands.

If I started with $0 today, here's the 8-step alchemy I'd weave to birth an eCommerce empire from pure intention 🧵👇 Step 1: Hunt for products that pulse with viral consciousness

Search "TikTok made me buy this" - these videos reveal products hewn from customer desire itself.

- Seek what demonstrates visually like morning light through crystal.
- What engages emotionally like poetry written in commerce.
- What solves pain like healing waters.

$600,000 in sales last month alone all because of:

- One product
- 8 different stories

This is how Grüns scaled from zero to $500M valuation in under two years. 🧵 While founders chase broad audiences with generic messaging, winning brands create persona funnels that speak directly to individual problems.

One greens gummy becomes 8 distinct solutions depending on who's buying and why.

Everyone on social media thinks they're "behind schedule" because they're 25 and not a millionaire yet.

This is the most toxic lie the internet has whispered into your soul.

And this poison is destroying potential.

Let me show you what's actually happening in this digital theatre 🧵 Social media thrives on extremes like fire feeds on oxygen.

Algorithms reward speed, drama, and "wow moments" - not the boring truth of sustainable building.

You see the 1 in 1,000 who "made it young" but never the 999 who burned out, went bankrupt, or quietly faded into nothing.

Scaling isn’t just about better traffic.

It’s about a better offer system.

Here’s how we helped a stuck brand jump from $60K/month to $250K/month - without spending more on ads🧵: 1/5

Most eComm offers are weak.

1. 10% off
2. “Free shipping”
3. Generic bundles

They blend in. They race to the bottom. They don’t scale.

Our framework flips that with 3 principles:

1. Position for premium
2. Stack strategic value
3. Test before scaling

Let’s break each one down…

We’ve scaled eComm brands from $0 to $1M, and $1M to $10M.

The lever that made it possible?

Not ads. Not influencers. Not more hustle.

→ Systems.

Here’s the exact framework we use to architect scale-ready systems🧵: 1/5

Most founders build with chaos.

They’re stuck in a loop of:

1. Fixing fires
2. Juggling freelancers
3. Making reactive decisions

This isn’t a business - it’s a bottleneck factory.

We flip the script using this system design framework:

→ Map → Systemize → Delegate → Elevate

It starts with mapping…

I scaled Qure Skincare from $0 to $50M.

But most brands get stuck scaling because their architecture is broken.

Here are 4 levers that make or break profitable growth🧵: 1/5

Most founders chase scale too early.

More ads. More SKUs. More offers.

But if you scale chaos, you get a bigger mess.

That’s why we start with this:

→ Profit Flow™

It diagnoses which constraint is actually choking growth:

Is it margins? AOV? Retention? Team?

One founder was doing $85K/month - but bleeding profit.

Their margin was 18%. CAC was rising. And they had no financial clarity.

We rebuilt their offer stack, improved LTV with a post-purchase system, and tightened team ops.

Now they’re at 31% margin - and ready to scale with confidence.

But diagnostics alone aren’t enough…

We took one brand from $0 to $1M in 3 months.

Not by scaling ads.

Not by launching more products.

But by using this strategy 99% people never think of🧵:
(skip the thread if you hate money) 1/5

Most eComm founders are stuck in reaction mode.

Slack pings.

Fires.

Customer support.

Constant dopamine loops.

You're "working all day" - but nothing truly moves forward.

This founder was the same until we shifted his operating rhythm from chaos to clarity.

The change started with one idea: The Maintenance Tax.

We’ve helped scale 25+ brands scale to 7-8 figures.

And we learnt the fastest way to ruin your growth?

Scaling before the foundation is in place.

Here are 4 brutal lessons to build solid 8 figure winners instead🧵: 1/6

We once lost $5M overnight.

A retail partner collapsed - and with it, unpaid invoices and inventory vanished.

That pain taught us a golden rule:

DTC first. Always.

We now help founders:

1. Own the relationship (and the data)
2. Build high-margin channels first
3. Diversify traffic across Meta, TikTok, YouTube, and affiliates

A supplement brand we worked with went from 100% ads → 40% of revenue from email and organic in 90 days.

Diversification is non-negotiable.

And so is this next piece most overlook...

We scaled Qure Skincare from $0 to $50M+ in under 3 years.

Here’s our 4-part framework we use to help eComm founders hit 8 figures🧵: 1/5

Most founders try to scale broken models.

They focus on revenue while ignoring profit, time, and energy.

That’s why their business feels heavy, unpredictable, and unscalable.

Before we scale, we find the real constraint using our Profit Flow™ process.

One founder doing $80K/month didn’t need more traffic - they needed margin clarity.

We fixed pricing, restructured costs, and redesigned the offer.

Profit doubled without touching ads.

But margin is only the beginning…

How 75 HARD made me a better founder.

Self-mastery should always be a founders true aim.

It's about who, NOT the how.

My takeaways - a thread: We live in a world where we can place a bandaid over almost any problem.

- Coffee if we are tired
- Aspirin for headaches
- Adderall for focus
- SSRIs for depression