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Author of "Yokai Attack!" and "Pure Invention: How Japan Made the Modern World." Please subscribe to the Pure Invention newsletter! https://t.co/l8xG64rF5H
Jan 27, 2023 14 tweets 7 min read
Let me tell you about Shoji Otomo. You may not know his name, because he died 50 years ago this day in 1973 at the far too young age of 36. He was a proto-otaku, a super-influencer. They called him Professor Kaiju. (1/x Otomo rose to prominence in the mid-Sixties, when waves of new mass media washed over children of the era: anime shows, manga magazines, live-action dramas. A churning sea of content, in which new forms of entertainment continually evolved. (2/x
Oct 31, 2022 7 tweets 3 min read
Toys jump-started Japan's economy after the war. Enterprising toymakers scavenged beer cans from the occupiers to produce tin cars, most famously of the Army's Jeeps. I covered this story in "Pure Invention," but this thread has the clearest photos I've ever seen of the process. After scavenging, flattening, and cleaning cans, mechanical presses were used to mold the sheet metal into shape. Note the stack of flattened Pabst Blue Ribbon cans at right.
Aug 20, 2022 8 tweets 3 min read
Epic pop cultural anniversary today: the "Daicon IV opening anime" debuted at the Japan SF Convention on August 20, 1983. Helmed by Gainax founders Hiroyuki Yamaga & Hideaki Anno, it gave Japan's otaku culture a massive boost. It looked startling professional for something created by 12 obsessive fans pulling all-nighters. All of it was gloriously unlicensed, including the soundtrack of ELO's "Twilight." This precluded distro, but it also gave the short a thrillingly illicit pedigree.
Aug 17, 2022 8 tweets 5 min read
This is it! The moment in 1914 when "kawaii" became a thing. An entrepreneur named Tamaki Kishi used it on a card announcing opening of her Tokyo boutique Minato-ya. Until this point "kawaii" was a condescending epithet. She re-envisioned it as a fashion term. (Photo by Ian M) The card reads in part, "Minato-ya carries sophisticated and kawaii prints, postcards, picture books, poetry collections, and other things for the young ladies of Japan." It's the first recorded use of kawaii in terms of fashion. And this was a very fashionable shop.
Mar 15, 2022 9 tweets 4 min read
Another epic Japanese pop culture anniversary! March 13th marked 40 years to the day from another profound turning point: the first nude scene in a mainstream anime film, "Gundam III: Encounters in Space.” (1/x Image It started innocently enough. Director Yoshiyuki Tomino included a scene of female pilot Sayla Mass getting out of the bathtub. (That a futuristic space battleship might come equipped with a facility went unquestioned in a nation as obsessed with bathing as Japan.) (2/x Image
Mar 14, 2022 15 tweets 5 min read
Epic Japanese pop-culture anniversary today: Train Man! He first posted on 2channel on 3/14/2004. He turned into a meme, then a book, TV & film. But Train Man was more than a fad. It presaged profound shifts in domestic and global society. First, here's the origin post. (1/x Train Man is purported story of a lonely otaku who is coached like a human Tamagotchi by the members of an anonymous BBS’ singles forum into dating and then marrying a woman. It became a bestselling book, manga & TV series. For a while in 2005 it was all Japan talked about. (2/x
Sep 29, 2021 10 tweets 5 min read
The passing of manga artist Takao Saito at age 84 today represents the end of an era. He's famed for creating the antihero assassin-for-hire Golgo 13, but he's also a pioneer of "gekiga" (劇画): a cutting edge form of illustrated entertainment intended to dethrone manga. (1/x Saito debuted in the rental comics market of the Fifties but really rose to prominence as a member of the Gekiga Workshop, a collective founded and named by artist Yoshihiro Tatsumi. Under Tatsumi's editorship, they launched a magazine called Matenrow (Skyscraper.) (2/x
Sep 28, 2021 5 tweets 2 min read
I've written extensively about Japanese sensibilities inflecting global youth culture, but never imagined Osamu Dazai going viral in US. Thanks to an anime, #dazaiosamu has 1.4b TikTok views & Keene's translation of No Longer Human is Amazon bestseller. amazon.com/gp/product/081… The anime is called Bungo Stray Dogs, and portrays Meiji/Taisho literary greats in bishonen and bishojo style. Dazai is the protagonist, a “suicide-obsessed detective.” (The real Dazai committed suicide in 1948.) Here’s real Dazai, haunting Bar Lupin in Ginza, and anime Dazai.
May 27, 2021 12 tweets 4 min read
Today marks the 35th anniversary of a transformative game series: Dragon Quest. The first hit the streets on May 27, 1986. It wasn’t the first computer-based role-playing game, but its was the first major one for a console, which make the hurdle to entry a lot lower. (1/?) It wasn’t much to look at, thanks to the limits of the Famicom. But director Yuji Horii had a knack for distilling the complexity of popular PC games like Wizardry & Ultima, which relied on keyboards, into something that could be played on a control pad.
Apr 24, 2021 11 tweets 3 min read
Is QAnon really “sophisticated and active” in Japan? No. I don’t think so. But this is more than just opinion, and given that I’m actually quoted here, I feel the need to walk you through why I believe that. (1/x First off, I haven't seen anything in this piece or elsewhere to date that dissuades me from what I wrote about this topic for the New York Times last month. I'm more than open to being convinced, but for the moment, the title says it all: nytimes.com/2021/03/26/opi… (2/x
Feb 23, 2021 15 tweets 6 min read
Feb 22 marks the 40th anniversary of a momentous occasion: the Anime New Century Declaration of 1981. Originally intended as a promo for the upcoming Mobile Suit Gundam film, it was held in front of Shinjuku Station. They expected a few hundred kids. 20,000 showed up. (1/12 Gundam was an anime series, and director Yoshiyuki Tomino snuck a great deal of overt socio-political criticism into what the sponsor intended simply as a vehicle to sell toys to little kids. In this it failed, and was cancelled. But not forgotten. (2/12
Feb 21, 2021 4 tweets 2 min read
In "Pure Invention" I wrote how shocked Westerners were by how many toy stores they saw in in 1800s Japan. I'd long wondered what these shops looked like. I finally found a photo at the Library of Congress. This is of an Osaka toy store called Sumiyashi in 1876, 145 years ago. Image And here's another from Tokyo, 1906. This is how street peddlers displayed and carried their wares. Image
Feb 17, 2021 10 tweets 4 min read
It's time to celebrate a pivotal moment in online culture (which is to say, modern culture): the 20th anniversary of the very first Internet meme: “All your base are belong to us!” (Feeling old yet?) (1/9 AYB is the famously garbled translation of the opening animation from a 1992 shoot-em-up called Zero Wing. It was only released in Europe, on the Sega Mega Drive. Nearly a decade later, netizens resurrected it in a thread on a 4chan precursor called Something Awful. (2/9
Feb 15, 2021 5 tweets 2 min read
A real moment: Nikkei 225 breaks 30,000 for first time since Bubble burst in 1990, ushering in what were known as Lost Decades. By economists, anyway. So-called "lost" years saw many of Japan's biggest pop-cultural hits: PlayStation, Pokemon, emoji, Tamagotchi, Evangelion. (1/5 In 1990, same pundits who led "Japan bashing" during bubble warned of “Japanization”: a toxic mix of recession, hyperaging population, and political dysfunction that would befall industrialized nations that followed a similar path. To economists, Japan was done. Or was it? (2/5 Image
Jan 26, 2021 6 tweets 2 min read
Excited to announce Hiroko's first for the New Yorker! newyorker.com/culture/cultur… TL:DR Clean well, or be overrun by dusty little yokai. You've been warned. Image
Jul 13, 2020 19 tweets 11 min read
In writing "Pure Invention," I stuck as much as possible to Japanese-language sources, because I wanted to give the creators and consumers of Japan a direct say. But I also relied on (or was inspired by) many English-language resources, and I'd like to highlight a few. (1/?) “The Influence of Japanese Art on Design,” by Hannah Sigur, is a richly illustrated tome that explains how profoundly Japanese sensibilities came to inflect Western design at the turn of the 20th century. Many surprises in here. amazon.com/gp/product/158…
Apr 13, 2020 14 tweets 6 min read
Now that the #FinalFantasy VII remake #FF7R is here, it makes me think about what a literal game-changer the 1997 original was. Not just in terms of sales, but for the game industry, for Japan as a nation, and for global culture. (1/14) Final Fantasy VII injected a megadose of Japanese sensibilities into the minds of young Westerners. Anime/manga style melodrama. Visual-kei & Amano goth. Androgynous heroes. Alternatives to Western style. But how did that happen? (2/14)
Apr 8, 2020 10 tweets 5 min read
Today, April 7, marks an epoch-making moment in pop cultural history: the debut of Mobile Suit Gundam. It wasn’t the first anime to find an older audience, but it was the first anime to trigger a full-fledged societal phenomenon. (1/9) Gundam didn’t do well at first. In fact it was a ratings disaster. Written for teens, it was marketed towards kids, as nearly all anime was at the time. The sponsor, a toy company named Clover, pulled the plug as piles of its silly-looking merchandise sat on shelves. BUT! (2/9)
Feb 28, 2020 5 tweets 2 min read
With Tokyoites panic-buying paper products across the city, this seems like a relevant time to revisit a similar moment from 40+ years ago: the 1973 Toilet Paper Riots. I write about this in “Pure Invention,” but here’s the scoop. 1/5 The Toilet Paper Riots weren’t caused by viral fears, but economic ones. The world was reeling from an Arab oil embargo. It led to price hikes on all sorts of goods — what Japanese call kyoran bukka, “out of control prices.” Fears of shortages gripped the nation. 2/5