Jon Matzner Profile picture
Building a national garage upgrade company. SMB Investing. I geek out and write about SMB systems, low cost labor, and No Code. https://t.co/FVyZPubyF2
Jun 16 5 tweets 2 min read
I've hired, onboarded, and used 361 "Upworkers" in the last several years.

I've also watched other business owners unsuccessfully try to use this incredible talent pool.

They all make the same mistake, again and again. (1/5) Image Why go overseas to hire?

Often it's a combo of cost, lack of local talent, or flexibility.

Great reasons.

So where does it go wrong?

Easy - they don't face the truth.

Using overseas talent makes things HARDER before they become EASIER. (2/5)
Jun 7 7 tweets 2 min read
My partner and I have spent $1,130,430 USD on Upwork, at an average hourly rate of around ten bucks.

What's the biggest lesson learned for hiring great overseas talent?

We call it the "Navy SEAL strategy"

Let me explain...

(1/6) Back in the day, the Navy commissioned a huge & expensive study to try to identify and onboard more SEALs.

They studied everything - applicant physiology, psychology, athletic background - all in search of one goal, identify those people most likely to pass training. (2/7)
Mar 31 9 tweets 1 min read
7 Things That Were 7 Times Harder Than Expected in The First 7 Months of Buying an SMB.

....A thread you say?

Fine.

I will give the people what they want.

(1/X) 1. It all comes at you at once. Accounting, technical stuff, marketing, sales. You have to "Phase Shift" 42 times in a day.

So what? Adapt and overcome.
Jan 27 12 tweets 3 min read
Everybody says "Delegate More So You Can Work ON the business, not IN the business".

Easy to say, hard to do.

I have one tool that I've used 500 times, that empowers subordinates, and allows me to delegate complex projects.

PS: The tool was battle tested by the USMC... Welcome to the "Five Paragraph Order" also called a SMEAC (Situation, Mission, Execution, Admin, Command/Control)

I am only a novice practitioner, but this simple structure, slightly modified for the civilian world, is a leadership and delegation super power.
Jan 25 6 tweets 2 min read
When we first bought our SMB, sales were a mess.

Owner was the only one selling.

Tracking on a whiteboard.

No real sense of what we sold.

One year later, we’ve trained and are using 7 sales designers, and grown 400%.

Here’s what I’ve learned on the journey: Before even growing our sales force, we had to put “piping “ in place. Meeting with our most experienced EE at 0600 was how I did my initial research on what was worth selling, and what wasn’t.

We also put probably 100 hours into building our quick books online, the right way.
Jan 9 13 tweets 3 min read
10 Lessons Learned Spending $100,000 on Upwork

I stumbled around for a couple years - making loads of mistakes.

I wish I had a cheat sheet on lessons learned, so I put one together.

Here are 10 things about hiring remote via Upwork I wish I knew sooner (#7 was most painful) 1. Tasks expand to fill the time allotted to them. If you give an upworker (who you are paying hourly) 10 hours to write one sentence, they’ll find a way to bill you for the 10 hours. Be unreasonably time restrictive.