Vetements is a French clothing and footwear brand founded by Demna Gvasalia in 2014. The founder before creating Vetements made several years of experience working with top brands such as Louis Vuitton, Céline, Balenciaga and Maison Margiela. 1. New fall-winter ad campaign recalls Balenciaga fashion shows in bondage style. I was particularly struck by an outfit that looks so much like the one worn by Lady Gaga at the 2009 MTV Video Music Awards and harks back to the frazzledrip.