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Jun 7, 2021 • 40 tweets • 20 min read
A is for Artes Radium Cream. Launched in London in 1931 it was advertised as a revolutionary home beauty treatment: "the active properties in this scientific preparation stimulate the skin cells, clearing the complexion and refining the texture of the skin in a wonderful way."
This advert is from Tatler and is dated June 1932. "It was first thought of by Madame Maria Hornes .... while observing the wonderful rejuvenating action on the skin's texture of Radium Springs baths at a continental spa."