[1 of my favorite ways to handle objections in copy]: Answer:

"Agree and amplify."

Take the reader's objection, expand upon it, and turn it into an emotional benefit/moment for the reader.

Example:

In financial, I HAVE to disclaim that investments are risky/speculative.

(As I should - it benefits the reader).

So...

"How do I get new clients?"

I'm the worst person to ask.

I've only had one client during my whole entire copywriting career.

But if I HAD to get a new client?... I'd simply use the principles of direct response to generate new business.

Think:

A publisher/offer owner is just like any other buyer.

They have hopes and dreams and emotional hot buttons.

So what do they want...

...right now?...

Multiple DM’s asking me about AI and the future of copywriting.

I’ll give you my $.02…

With the caveat that I’m NOT an AI expert…

I’ve fooled around with ChatGPT/Claude a little bit.

But by no means consider myself a “prompt engineer”.

Here's what I wrote in May: First, I think a lot of people asking me about AI taking over copy are secretly asking me,

“Hey! I’m looking to get into copy.

But I’m afraid it’ll take my job in 6 months.

Tell me what to do with my life!”

This question belies a fundamental misunderstanding…

3 skills to nail "the big idea": Skill #1

big idea IDENTIFICATION: You must study up on your niche. You must become an absolute EXPERT – a walking, talking encyclopedia of every converting piece of copy that has ever entered your industry.

In 2022...

My copy generated ~$10,000,000 in gross sales for the 800lb gorilla in financial newsletters.

It was my best year ever.

The secret to my success?

3 simple truths about writing copy that converts: 1. Write what works.

When you're new.
You want to leave your mark on the world.
You want to write the next "End of America".

My advice?

Humble yourself.

Study controls.
Find winning themes.
Then write something NEW based on those ideas.

Brogilvy's "Headline Swipe Analysis" Compilation -- Vol. #1. (1-10): 1. "Republicans to Demand Joe Biden Remains in Office?"

https://twitter.com/NYCWritesCopy/status/1639286340423393283?s=20

"Story!"

"Story!"

"Story!"

"LEARN STORY B/C EMOTIONZ AND PSYCHOLOGY!"

Fair enough.

But there's one "master story" that reigns supreme above all others.

It's something I learned from studying Dan Kennedy...

Which he observed from Gary Halbert: "Legend."

All legends are stories...

...but not all stories are legends.

Here's what I mean:

Most stories are just facts.

They are compelling, interesting, dramatized facts.

In financial publishing, for example:

"Where can I find world-class sales letters...

...sales letter working right now?"

Here's how.

But first, a few qualifiers: My Promise:

1. "World-Class Sales Letters."

Meaning, some of the most compelling copy, written by some of the highest paid and most talented cw's in the world.

2. "Working RIGHT NOW".

TODAY'S market.

Not some fossil of a sales letters from 100 years ago lmao...

Plus...

"How do I get new clients?"

I'm the worst "guru" to ask.

I've only ever had one client during my whole entire copywriting career.

But if I HAD to get a new client?... I'd simply use the principles of direct response to generate new business.

Think:

A publisher/offer owner is just like any other buyer.

They have hopes.

Dreams.

Emotional hot buttons.

So what do they want...

...right now?...

Fellow Copywriter...

...here's a $$$ idea for you:

"How to use your Twitter profile to turn ice-cold traffic into your personal buyer's list."

(I've never seen anyone on MoneyTwitter do this)...

>>>Short Thread<<< First, make sure you position yourself as a DR copywriter in your bio.

It could say something like...

"Tweets about making money with direct response copy. Copywriter for the 800lb gorilla in fin pub. $20M in gross sales. Swipe my favorite sales letter here: [insert link].

3 Core Truths About Writing Long Copy That Prints $$$: #1 The Big Idea Is STILL King 👑

One of the top VSL’s…

In one of the top niches (financial)…

Has no:

- fancy lighting
- amazing graphics
- professional b-roll footage

It looks WORSE than it’s competition.

And yet. It still slays.

All because the idea is right.

wanna nail the "big idea"?...

You'll need these 3 skills: Skill #1

big idea IDENTIFICATION: You must study up on your niche. You must become an absolute EXPERT – a walking, talking encyclopedia of every converting piece of copy that has ever entered your industry.

Coming Soon...

8,000,000,000 Copywriters On Earth? So...

I'm slumming the internet for a new idea to write.

And naturally.

I dig into the ChatGPT stuff.

When I came across a rather interesting idea...

The SHOCKING Truth about About A/B Split-Testing...

(Theory-Cel Copywriters DOWN BAD): A handful of times on social media, I've seen copywriters arguing over a trivial wording issue.

(For example:

How often you should use the word "you" in your copy.

Or something else with a negligible impact on a 10,000 word promotion).

Inevitably, 1 CW will say:

The #1 Question I F*cking Hate:

"hOw LoNg DoEs CoPy NeEd tO bE?"

Short Answer:

IYKYK.

Long Answer:

It's not...

"hOwEvEr lOnG iT nEeDs tO bE!"

[continued]: First, I believe people who ask this question, and variations of "does long copy still work?", are projecting.

What they're REALLY saying is...

"Do I HAVE to learn to write long copy?

Can't I just use a slogan?"

And following that line of logic...

Big moneymaking lesson from bad cold DM's:

99% of these pitches violate a "Golden Rule" for making $$$ as a copywriter.

It's something every solid CW understands...

...but something noobs have a hard time wrapping their head around.

What am I talking about?

Simple: You need to make it as EASY as humanly possible for people to say "YES" to your offer.

In fact.

I would say.

The ease of doing business with you...

...is DIRECTLY TIED to your earning potential.

(read that again)

You see...

The human brain has a bias AGAINST taking action.

"Alchemy: The Next Dimension Of Copy" About 4 years ago...

I moved to Baltimore to attend Agora's "copy camp" where they shared their secret for generating 100's of millions of dollars in financial newsletter sales.

The copy chief, Joe, who headed up the camp stressed to us:

"You are NOT copywriters.

You are...

$10,000,000 in gross sales.

10,000-word sales letter.

That's...

"$1,000 Per Word!"

Achievement unlocked.

My first 8-figure package.

And one of the biggest fin pub hits in the past few years.

Hallelujah!

Couple insights for ya: I know big claims creates big skepticism so first, context:

1. Morons will come on my feed and say, "we all know you can do $10M in sales if you spend $50M on marketing."
This is a backend, dummy.
So IYKYK.

"1 Hot Fact"

[How To Find "The Big Idea"]: If you're reading this, then you've heard every copywriting guru talk about the importance of, "The Big Idea."

After all...

Ad Legend David Ogilvy famous said...

"Unless your advertising contains a big idea, it will pass like a ship in the night."

But this begs the question:

[Big Idea Checklist]: Last week, I was on a zoom call with an editor/analyst where he was pitching a new idea for a promotion. The pitch was pretty good. Great hook. Topical theme. Solid mechanism. And yet... I felt something was missing...

Lotta' new followers in the past week or so.

Welcome.

FWIW:

I don't tweet a lot about "Copywriting 101"

(e.g., "what is a feature/what is a benefit").

That market is well served.

To get you up to speed.

I put together a "mega-thread".

My best tweets on writing long copy: 1. My "AMEX" formula for writing copy.

(1 of my 1st threads ever):

https://twitter.com/NYCWritesCopy/status/1569465838922776578?s=20&t=wP2vMsncQHa9xf5BXay8-A