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The movie tells the story of how Nike executive Sonny Vaccaro signed Michael Jordan to a shoe deal, and how the Air Jordan shoe line went on to become one of 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒔𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 shoe lines in history.