NA beer advocate. Owner, former Craft Beer Coach blog and Ale Street News journalist.
Jan 31, 2019 • 12 tweets • 3 min read
If you understand how systems work, you can begin to find potential reasons why the beer industry struggles with gaining respect & extending its market.
Traditional systems are full of inertia that keeps people thinking & acting the same way. No blame. Just the power of systems.
Beer is a rather traditional industry, thus there is going to be a ton of traditional thinking, ideas, & behaviors around attempting to fix beer.
It's no different than education or healthcare where we are constantly addressing the symptoms of a less than ideal industry.