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Kirk Williams Profile picture
Kirk Williams
@PPCKirk
Books: PPC Ponderings | Stop the Scale. Voted Top 25 PPCer. @GoogleAds Clients served: Purple, Traeger, Ridge, KURU, Groove, Enjoy Life Foods. Married w/6 kids.
Jan 16, 2020 • 7 tweets • 3 min read
Mike’s notes (attached here) on the DeepMind truthful auction model is, IMO, one of the most crucial things in his article for us in PPC to take notice of: linkedin.com/pulse/would-go… #ppcchat 2/ That is, Google is trying to build an auction in which one entity controls every bidding aspect, and thus the auction structure itself becomes the entity. That entity then, is what Google will work to defend, to survive. #ppcchat