Types of people you lol meet on a group weekend getaway.. Thread based on my observations.
The Happy Goer. It doesn’t matter what destination it is, they will be having fun all the way, playing music, drinking, singing loudly, chatting and laughing. They will stop you lots of times for recess and roadside pics. By the time you arrive, they will be sleeping, exhausted.
The Picture Perfect. They don’t talk much, they will be having their smartphone, dressed up and will be taking pictures of almost everything, the drinks, the road, the car.. Usually always behind their phone. They talk when they want you to take them a pic or send them pics.
I once said that one day @matigary would be considered as a PR case study, this was after the great “unmasking” by Pachedu. Today I want to share some few thoughts on how his story can provide some little wisdom for branding.
1. Consistency of Content. Many people knew Matigary towards Zimbabwe’s 2018 elections. He kept sharing content on governance, politics and predictions of the outcome. Many of which came true. He became a trusted source, and many people followed him. Being consistent is useful.
In a world where people are trying to be so many things, having a consistent message helps your brand to stand out for something. When someone wants to do something that relates to your brand message you easily come to their mind. Consistency also builds expertise.