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Paul Niklas Profile picture
Paul Niklas
@PaulNiklas8
eCommerce | sharing what I learn along the way
Feb 7, 2023 • 8 tweets • 2 min read
How to get your creators to actually convert: Image I see a lot of creatives wth an amazing script, perfect visuals, great music, scene selection/cuts BUT the UGC actor or spokesperson doesn't do it justice.

Here is how I would go about ensuring a high converting spokesperson/UGC actor for creatives.
Feb 4, 2023 • 19 tweets • 3 min read
Structural breakdown of a creative we were able to spend 7 figures on...

About 4-min long and didn't introduce the product until 90 seconds into the video. Topline overview:
1. Hook
2. Lead (must tap into existing belief)
3. Mechanism of problem + agitate
4. Comparison to inferior solutions
5. Introduce solution
6. Build credibility
7. Mechanism of solution
8. Testimonials
9. End result
10. Address objections
11. CTA
Nov 17, 2022 • 5 tweets • 1 min read
For the lower CPA we used a more specific guarantee & first-time buyer's offer within the creative.

A lot of people asked what this means... More specific guarantee - what I mean is that rather than saying, "if it doesn't work for you, you get a refund".

We literally spelt it out...
Jun 5, 2022 • 11 tweets • 2 min read
Strong month. Here's a few things that helped - 1) Nailed presell - I probably wrote 7-8 presells that got higher CPA than sending to a product page for the main offer on this brand, and came to the wrong conclusion that "presells don't work for this brand"...
Mar 2, 2022 • 21 tweets • 3 min read
Better research = better creatives = lower MER and consistent scale.

And we have a secret that lets us consistently find new winning creatives to scale with. The secret is post purchase surveys.

When a customer purchases from us, we want to deeply understand why they bought, so we ask the following questions -
Dec 24, 2021 • 8 tweets • 2 min read
November Review -

Wins:
#1 ) 3 six figure/month stores
#2) Highest revenue + profit month across whole biz despite COGs + shipping increasing to 33% of revenue across business (was 26% of revenue 2 months ago) Issues:
1. Ad account restriction on new store (can see where this happened on screenshot, has been restored).
2. COGs & shipping increases across board
3. Having to scale down one of the brands as it's a large product and margins didn't make sense with shipping increases
Nov 17, 2021 • 9 tweets • 2 min read
Breakdown here. Can't reveal product as we're still scaling and don't want it to be ripped.

Post questions, criticism, etc. below Creative Breakdown: loom.com/share/78787483…
Jul 31, 2021 • 7 tweets • 1 min read
End of month for main store & things I will be working on to push higher, despite Facebook inconsistencies. 1. Maximising profit per click - this whole time I've been driving traffic to Shopify product page & checkout. Have been networking with guys running a lot of traffic on native/with affiliate and realise I'm leaving a lot of money on the table...
Jul 4, 2021 • 14 tweets • 2 min read
1 month into new store - Image In the first month all I'm looking to do is validate a single product funnel through Facebook (validation is breakeven or more).

This particular product has been slightly profitable with a basic ad & images (ordered for $80 on airtasker) and shopify funnel