B2B content strategist and writer for SaaS companies
Bylines @HubSpot @coschedule @foundationincco @singlegrain @engageBay.
Discusses B2B & SaaS
Apr 21, 2022 • 10 tweets • 3 min read
I spent about 45 mins on one LinkedIn post, gained more mindshare by attracting over 20,000 post views, and got one client who invested 4 figures in our first LinkedIn content creation project.
Here's the post anatomy that uncovers why this content took off:🧵
1️⃣Open with a strong lede
In my opening, I tagged major players like @Gong_io and @outreach_io who have many followers. A single reaction from either brand account will trigger the LinkedIn algorithm to show the post to those who regularly interact with both brands.
Apr 21, 2022 • 8 tweets • 2 min read
I've done SERPs analysis long enough to know why some posts fail from a SEO and content standpoint.
THREAD 👇
1️⃣ Poor URLs
If results on the SERPs is going after /example-my-post, you'll lose SERPs equity by adopting a URL that isn't close to what's in the SERPs.
It's even worse when your URL is lengthy, plagued with dates, and has many characters like "a, for, the, and," etc.
