Really engaging Q&A with #AVFC chief exec Christian Purslow via last night's @Villa_Trust AGM. Off today putting some flat-pack up & had it on. CP confirms Kappa budgeted for 30k units of kits this year but 80k cleared. 100k units all set for next year puts... #AVFC in top 8 in UK & top 15 clubs in Europe commercially for merchandise, an area that's "exploding" at Villa compared to previous 4/5 years. Has been challenges given uncertainty w/ promotion last term, meaning planning impossible to get right. Merch side of Villa...

Wishing Wesley a rapid recovery after reported cruciate tear at such a cruel time (back scoring & system suiting him). Lacks belief in himself & confidence took a real hit during goal drought. Those at Brugge told me he was desperate to get things right at #AVFC after struggling. Brazilian turned down a money-spinning move to China 12 months ago & knuckled down in Belgium after arriving incredibly raw (technique, not knowing how to use body, nutrition, prevention). Matured a lot & biggest team player going. Very much "in it together" w/ team-mates.