How did the “most successful people” meme go viral?

Our analysis shows that the tipping point for this meme (now at 32 million impressions & counting) was @sarah_edo’s clever spin on @APompliano's tweet.

Here’s a play-by-play of how it spread👇 @APompliano’s list of the 9 traits of successful people did well early on in its “earnest” version, thanks to Pomp’s large following in the crypto community.

🔷: original tweets replicating his format
🔶: retweets
Size: reach + engagement (via our proprietary algo)