Never thought my reading on the Himalayas and business will collide but given the recent Everest traffic jam image going viral, I'm going to do a thread explaining the evolution of the market for climbing Everest and some of the unintended consequences (e.g. traffic jams)
The race for climbing Everest coincided with the end of WW1 and the first expedition to recon Everest began in 1921, followed by a first attempt in 1922 and a second attempt in 1924.
The second attempt in 1924 is embedded in Everest folklore because Mallory and Irvine were last seen at the base of the final pyramid near summit and never returned.
Both of them were hailed as national heroes back in Britain.
1/ “NPC” is an acronym for “Non-Player Character.”
As the name implies, NPCs are counterparts to the Player Characters (PCs), the protagonists controlled by most of the participants.
They exist to facilitate the narrative’s flow and give it a sense of immersion &verisimilitude.
2/ If PCs are human agents, albeit ones constricted by code, then NPCs are unthinking expressions of the code itself. Before the game even begins they are utterly predetermined. Their words and actions are not their own.
1/ All founders probably know but few talk about systems thinking and why it's an extremely important mental model to have. Cause and effect are difficult to ascertain(sometimes absent)epiphenomena are everywhere. Thinking in systems gives everyone a common language to build on.
2/ Tobi talks about company culture and why it's okay for it to be different at each office. Culture is not something that comes top down and people shouldn't be sanitized versions of themselves.
A thread on money, cash flows and why restaurants are not good businesses (for most people).
Not sure what prompted this train of thought but perhaps the opening of a new restaurant right next to my house has got something to do with it.
“Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation.”
"Marketing and innovation define each other in yin-yang ways. Thinking about the fundamentals of this dual pair of concepts led me to a curious definition of the most important word in business: customer."
Let's just make this a thread about what I've learnt from @asanwal :
1/ Catch your reader's eye. A small increase in open rate is significant at scale (more $$).
2/ Look at the cadence of your conversation. This newsletter mixes insights and conversation in the best way.
3/ Don't bullshit. Honesty shows and at every stage of the newsletter's evolution (from daily to less frequency, to moving stuff behind paywalls) they've been upfront about the reasoning behind it. Persuasive because you give people a valid reason.
1/ Nevertheless, Bezos talks about Amazon like it's a giddy startup that just closed its Series A. "For all practical purposes, the market size is unconstrained," says Bezos.
2/ but Bezos' greatest strength, borne out over the past few years, has been his ability to shape-shift Amazon into adjacent businesses—some of which were adjacent only in retrospect—on a massive scale.