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Ruthless Coach on a mission to help entrepreneurs monetize their brand through mindset, marketing, sales and ruthless execution.
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Jul 7, 2022 9 tweets 2 min read
You don't need to have all the information, knowledge or skill before you start that business.

There are three things you need to have to start and grow a successful business.

I'll share them with you. 1. An Open Mind.

This is the first thing you need.

Many of your currently beliefs will be violently attacked.

You'd need to unlearn and abandon some 'truths' you have held for a long time.

If you are not willing to do this, you are not ready to start and build a business.
Jun 25, 2022 8 tweets 2 min read
Many people fail in business because they don't have the right mindset.

If you want to build a successful business, here are five truths you need to keep in mind:

A thread. 1. You don't get what you deserved in business.

You get what you demand and negotiate.

Play small and you'll earn small.

Play big and earn big.

No one cares how long you suffered to learn the skill.

Can you demand the fee and negotiate for it?

That's what counts.
Jun 22, 2022 14 tweets 3 min read
If you are at a point where you feel it is too late to start chasing your dreams,

Or that time has passed you by,

Or that you are not ready...

Read this story.

This story involves me, a vendor and an author. Several years ago, I visited a friend at Yaba, Lagos

On my way out of his house, I asked him to direct me to a bookstore where I could buy some books.

This was the year I was a book whore.

Yes, I read everyday for hours.

But this isn't about my love for books, so follow me.
Jun 11, 2022 13 tweets 2 min read
Let's talk about why it is difficult for people who are close to you to buy from you.

And why it seems strangers are more disposed to buy from you.

Shall we?

It's a thread. First,

Have you ever experienced this:

You have a good product.

People close to you refuse to buy from you.

But strangers?

Na dem dey rush you?
Dec 14, 2021 12 tweets 2 min read
Is it possible to have sex today, get pregnant tomorrow and deliver the day after?

Not possible right?

In fact, the question sounds ridiculous.

But this is what we do when we start a business.

We start a new business and expect to hit millionaire status the next day. I've come to realise that lack of patience is why many people don't achieve the results they desire.

Let me share a simple framework that can help you make important decisions and hit your goals.

I call it the 4 P's of achievement.
Jul 25, 2021 19 tweets 4 min read
14 Killer Ways To Present Your Offer To Your Customers To Trigger Them To Buy.

This should be one of the best threads yet.

Let's gooo.

Day 9/30

(Thread) At this time, you should know that what you present to your customer isn't your product.

What you present to them is an offer.

Question now is, what is an offer?

An offer consists of:

Your promise + Benefit + Call to action strategy.
Jul 24, 2021 8 tweets 2 min read
6 Knowledge Based Assets You Can Monetize into a 6 figure business.

Day 8/30.

Thread Knowledge is an asset.

And yes, it can make you money.

Not sure exactly what you should be charging people money for?

Here are 6 profitable assets you already posses..
Jul 23, 2021 18 tweets 4 min read
Important Tools & Software You Need To Monetize Your Knowledge Online (Thread)

Day 7 of 30.

Let's go. This is the ugly part many people don't want to deal with.

And while you may be passionate about your knowledge,

The business side of it isn't all charming.

We'll be looking at tools you need to create, sell and distribute your products.
Jul 23, 2021 6 tweets 1 min read
Success in life and business lies in doing the really simple things.

As humans, we are usually excited about that new opportunity, or that new tool.

But in the end, success will come from doing the simple things.

And doing them enough to have our breakthrough. Simple things like:

Seeming out that cold email.

Talking to 10-15 new people daily about our business.

Sending that weekly email.

Or showing up everyday and putting out content that addresses the pain of your audience

And calling them to take action on what you offer.
Jul 23, 2021 5 tweets 1 min read
We are all marketers.

Me, you, everyone of us.

Marketing is not about selling products.

It is about spreading ideas through stories.

And this is something we all do whether we are aware of it or not. We are not just a marketer to other people,

We are marketers to ourselves.

Because we are always telling ourselves stories we want to believe.

Do you like the idea of splashing a lot of money on iPhone?

Your answer depends on the story you have sold yourself.
Jul 22, 2021 17 tweets 3 min read
Do You Lack Confidence...

Feel like a fraud for charging...

Feel you aren't an expert yet...

To the point you struggle with selling your knowledge?

Let's deal with these demons today.

It's day 6 of 30.

Let's go. First, notice I repeated the word FEEL.

Yes, that's basically what it is.

It really isn't reality.

Those things you feel are just what they are.

Feelings.

Are they stopping you from selling your ebooks, classes, coaching programs?

Let's purge them.
Jul 21, 2021 18 tweets 3 min read
4 Ways To Build Trust With Your Audience So You Can Sell To Them.

Have you noticed that...

it is hard for our family and friends to buy things we sell?

Have you noticed it?

I'll tell you why.

(It's day 5 of 30.)

Let's dive in. First things first,

The fact that your family and friends don't always buy from you

Does not mean they are wicked or evil.

No.

They are only being the humans that they are.

(Shocker: you also don't patronise ALL your family and friends too, or do you?)
Jul 20, 2021 18 tweets 4 min read
It's DAY 4:

How To Test & Validate Your Idea Before Creating The Information Product.

So you've got an idea for a product.

You aren't sure it will sell.

How do you validate it so you don't spend

- time
- Energy
- Money

Creating something that'll fail?

Let's dive in. To validate a product idea, meana you are trying to be sure about 5 things:

1. That people will buy.

2. The best price to sell at

3. The best format for the product. (EBook? Online course? Membership? Coaching?)
Jul 19, 2021 15 tweets 3 min read
How To Find a Hot Market To sell To Sell Information Products To.

Listen,

The money is not in your product,

It isn't in your marketing.

The money is in the MARKET.

How then can you find that market?

It's day 3/30.

Let's go. Have you ever had an idea for a product,

Spent a lot of time, effort & money to create it,

& then you realise:

"Oh my God. Nobody is interested in buying this"?

Yea?

There's your first lesson:

"Never create a product until you are sure people are interested in buying it."
Jul 18, 2021 26 tweets 5 min read
How To Monetize Your Knowledge In 30 Days...

Even if you have little or no money, have zero followers and don't have a clue where to start.

This thread will give you practical steps to follow.

This is Day 2 of 30.

Let's jump in. As usual, I'll begin with a story.

Why?

So you can see that others are already doing it.

And how.

I have two stories to tell you and one sounds insane.

Let's start with the less insane one.

The guy's name?

Pat Flynn.
Jul 17, 2021 17 tweets 3 min read
Day 1/30 of 30 days of threads.

What the heck does it mean to monetize your knowledge or expertise...?

... And

5 reasons why you should start today.

I'll start with a story of 4 guys. Rt Their names?

Books, Brainbuster, Galileo and Benzene.

Who were these guys?

They were friends I met in university.

Books was a student who loved Maths.

Brainbuster loved Chemistry.

Galileo loved Physics

Benzene, Psychology.

Together these four friends ran a business.
May 7, 2021 10 tweets 2 min read
The way to 10X your income is to 10x your attitude.

Not by increasing how hard you work or how long you work.

Let me explain. Imagine you are doing $10k a month.

You have 20 clients each paying you $500

Now you want to take it to 50k a month.

But you don't know how.

You realise that doing 50k will mean 100 clients paying $500.

Too much work.

So you decide to get a coach or join a mastermind.
May 4, 2021 13 tweets 2 min read
How To Attract Quality Clients And Customers Who Pay You Well and Allow You Work In Peace.

Thread// Working with 'bad' clients can affect your creativity, especially when they pay peanuts.

What you want is clients who truly value you and HAVE MONEY TO PAY YOU.

If that's what you want, then here 8 things you can start doing be doing to attract them...
Mar 20, 2021 15 tweets 3 min read
How To Crush Your Fears & Live Bold (Pt1)

My father almost slapped me for attempting to drive his car.

That experience and the ones that followed after helped me understand the concept of fear.

Before I give you the gist, let's talk about fear

#CrushingFearWithStanley You see this thing called fear?

It has killed many dreams.

Everyone of us has something special that can impact the world and change our lives for good.

But you see, for many people, fear has imprisoned them and prevented them from taking action.

Why?

Fear is a controller!
Mar 19, 2021 18 tweets 3 min read
5 Ways To Build A Personal Brand in 2021 (A thread)

Personal branding is powerful.

And it is becoming increasingly so.

It can help you make impact, have influence and earn income.

And you don't have to be a specially gifted person to stand out. Just do these 5 things: 1. Start with why.

Why do you want to build a personal brand?

Do you just want to share your life and story with people?

Do you want to travel the world? Speak of stages?

Do you want to connect with influential people and expand your network?
Mar 16, 2021 7 tweets 2 min read
I attended a training hosted by a coach. An award winning coach.

Everything she taught, I knew them already. Every single thing.

Things that were common knowledge to me, this person taught them like they are golden nuggets.

Then it dawned on me, it's not the knowledge... It is the mindset.

This is what has established and separated this coach.

You see, there is information everywhere.

In fact, more free information than you need for success.

YouTube on its own is a school.

Twitter here is another world of insane knowledge.