I used to think I was rational.

Then Daniel Kahneman's Nobel Prize research shattered that illusion.

His 8 diagnostic questions reveal the cognitive blindspots sabotaging your choices every day.

Run this mental audit on yourself (your future self will thank you): Question 1: Which thinking system am I using right now?

Kahneman discovered your mind operates on two tracks:

System 1: Quick, instinctive, runs on autopilot
System 2: Deliberate, effortful, demands attention

Most people live in System 1. Big mistake.

Elon Musk is a big believer in Inversion Thinking.

Not just Musk — Albert Einstein, Charlie Munger, and Marcus Aurelius too.

Here's what it is, how to use it, and become better at it: First of all, what is inversion thinking?

It’s a problem-solving technique where you tackle problems backward.

Instead of focusing on success, you identify what leads to failure and avoid those actions.

This leads to a faster & easier decision-making process.

Louis Vuitton's most valuable product isn't their bags.

It's a lie they've sold for 150 years:

PETA bought LV shares just to expose their darkest secret.

Here's how this homeless boy's dream became luxury's biggest scandal: 🧵 In 1835, a 13-year-old boy fled his abusive home.

Destination? Paris.
Distance? 292 miles.
$0 to his name.

His name was Louis Vuitton.

And he walked the entire way, sleeping in forests and working odd jobs for food.

This guy exposed the psychology behind why you buy things.
His name is Robert Cialdini.

Apple, Amazon, and Nike use his 6 principles to dominate their markets.

Here they are, and how you can use them to influence others: First off, what are Cialdini's 6 principles?

They're psychological triggers that make people more likely to say "yes."

Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus.

Mastering these can make you a persuasion ninja.

In 2022, Apple tried to destroy X (Twitter).

They pulled their ads and threatened to block Twitter from the App Store.

But instead of backing down, Elon declared war with Tim Cook.

What happened next changed social media forever…

Here's the full story🧵 When Elon took over Twitter in 2022, chaos followed.

The media attacked him. Advertisers disappeared. Revenue tanked.

Twitter’s biggest ad spender, Apple, paused almost all of their ads.

But that wasn’t the worst part.…

Elon Musk is a big believer in Inversion Thinking.

Not just Musk — Albert Einstein, Charlie Munger, and Marcus Aurelius too.

Here's what it is, how to use it, and become better at it: First of all, what is inversion thinking?

It’s a problem-solving technique where you tackle problems backward.

Instead of focusing on success, you identify what leads to failure and avoid those actions.

This leads to a faster & easier decision-making process.

In 2008, Jeff Bezos & Elon Musk attended the same lecture.

They walked away with one concept that changed how they viewed the world forever.

Here’s the concept (& why everyone needs to understand how it works): This is Daniel Kahneman.

At an event, he delivered a lecture to the most powerful people in the tech…

C-suite executives from Twitter, Microsoft, Facebook, and YouTube.

The topic?

A groundbreaking insight into human behavior…

In 2013, Nokia was crumbling.

They got crushed by Apple. Sales plummeted. Bankruptcy seemed inevitable.

Until they made ONE bold move that transformed Nokia into a $24B a year cash cow.

Here’s the fascinating story of Nokia’s comeback 🧵 2010: Nokia was falling apart.

While Apple became the biggest company in the world, Nokia was stuck in the past.

They couldn’t adapt to the smartphone era. Their phones became outdated.

But it got even worse…

In 1974, Steve Jobs came to India in search for enlightenment.

7 months later, he returned with a philosophy that would later build Apple into a $1 trillion empire.

Here’s the philosophy: At 19, Jobs was feeling lost after dropping out of college.

So he headed to Delhi, hoping to discover his life's purpose.

But it was far from what he expected:

• Survived on local food
• Meditated in isolated caves
• Slept in abandoned buildings