Women love Kylo bc the ST is being filmed based on a female point of view and Kylo is (it seems) the/a love interest; He's being written and filmed as such

They focus on his hair, his eyes, his lips more intensely than any other character. They man was shirtless, Merlin's sake- "Camila, you're crazy"

Sorry to break it down to you, but he's the ONLY character that actually got a "she's all that"(*) moment in ST - even tho Finn and Rey had the same opportunity to take off their "masks" and wow people with their good looks, this only happened with Kylo