Head of Innovation @airadigital. Digital marketer and strategist.
All views regurgitated versions of what my upbringing tells me to think.
Sep 12, 2022 • 11 tweets • 5 min read
Have you been working in GA4 and noticed that you're having to manually create a bunch of reports?
We noticed that too, and realised that JavaScript could do it for us - so we made something to help!
We know things like Landing Pages report are missing. There are great guides to create them from @kristaseiden; searchengineland.com/make-ga4-landi…
That's a bit of manual work (maybe a lot if you manage a few sites)
Jan 7, 2022 • 8 tweets • 4 min read
I've been thinking a lot about what makes good consulting relationships. It's something I've wanted to talk about for a while, but I quickly realised I could never summarise it in a post, or ten.
That said, there's a small number of things that have made a BIG difference to me
I stumbled into a lot of them through luck, and very kind people giving me a hand. So I'm hoping that sharing them will give someone else a bit of a leg up.
I've put them in a blog post but here are some highlights I believe particularly strongly.
Nov 23, 2020 • 29 tweets • 12 min read
I'm excited to share something I've been working on recently.
Tag Mapper helps you avoid Google #TagManager mistakes which could lose you data.
rebrand.ly/tag-mapper-twi…
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This visualisation is of a medium-complexity GTM account. This is what we're trying to navigate when we make changes - potential for unexpected issues is HIGH
Tag Mapper helps you see;
- What's at risk when you change something
- What could have caused something to break
