Nokia’s success story is legendary, but so is its downfall.

They controlled over 50% of the global market. They were THE brand.

But their downfall wasn’t a matter of technology; it was about something deeper.

They missed one thing. 🧵 In 2007, Nokia was a giant. With nearly 50% of the global market share, they were the go-to brand for mobile phones.

They had a market capitalization of €110 billion and were selling over half a billion phones every year.

Nokia ruled the mobile world.

In 1968, Kodak controlled 80% of the global photography market.

By 2012 they filed for bankruptcy.

And no, it wasn't because they failed to innovate. They sabotaged themselves.

This is the untold story behind Kodak’s fall: In the late 19th century, Kodak redefined photography.

Before Kodak, cameras were clunky, expensive, and only accessible to professionals.

But Kodak changed everything.

In 2019, Facebook tried to take over global finance.

It failed.

They launched a groundbreaking product. But the Government and regulators swore they won't allow it.

Here's why: Facebook's plan was ambitious:
They created a stablecoin (Libra) that would bypass borders, dodge regulations, and avoid speculation.

They quickly attracted partners, each investing $10M for equal voting rights.

Libra was a consortium of some of the world’s biggest companies…

Hedge funds make billions by betting on the downfall of companies.

But in 2021, retail traders decided to fight back.

With one bold, calculated move, they drove a major hedge fund to bankruptcy.

Here's the full story: For years, GameStop was seen as a relic of the past.

With gaming going digital, its physical stores struggled.

Teens no longer wanted discs—they wanted seamless, high-quality downloads.

Wall Street saw this as a golden short-selling opportunity.

Russia's crypto move is the greatest comeback in economic history.

In 2022, the West hit Russia with 19,535 sanctions - the harshest in modern history.

Economists predicted a total collapse.

But Russia had other plans:🧵 In January 2022, just a few weeks before the Ukraine invasion, the Central Bank of Russia proposed a complete ban on cryptocurrency mining, trading, and usage within the country.

Little did they know what was going to happen months later.

In 2021, Squid Game was Netflix’s most-watched series. But it was also one of the biggest scams ever.

While many people saw a beloved show, some scammers saw an opportunity.

Here's how one show led to a $3 Million scam: It all started on October 20, 2021, just a month after Squid Game movie series was released.

Some scammers decided to launch a crypto game with the same theme.

So they launched Squid Game Token (SQUID), with huge promises.

And everyone was hooked…

In 1991, Sony and Nintendo teamed up to create the “Nintendo PlayStation,” a console that could’ve changed gaming history.

But behind Sony’s back, Nintendo struck a secret deal with their rival, leaving Sony humiliated.

What happened next reshaped gaming forever. 🧵 In the 1980s, Sony was a powerhouse in the global electronics space, known for cutting-edge consumer products.

But one man, Ken Kutaragi, saw the explosive potential of video games.

So he advised Sony to explore this new space.

We all know BlackBerry fell to Apple. But that’s not the full story.

Behind their rapid rise, there was a fatal flaw. A single decision that sparked the collapse.

And here’s the shocking truth—BlackBerry could have saved themselves. But didn’t.

Here's why: In January 19, 1999, the first BlackBerry pager, BlackBerry 850, was released. It was a game-changer.

Portable, wireless internet, and a unique keyboard that made emailing a breeze.

Business professionals swore by it. Everyone loved it.

In 1975, Pepsi started the biggest war in beverage history.

They stole millions of Coca-Cola customers using one simple trick.

Coca-Cola's response? A big mistake that nearly handed their empire to Pepsi.

Here’s the full story of the greatest marketing battle in history:
Pepsi was losing to Coke in the Cola Wars.

Coca-Cola's empire seemed untouchable. Their brand was dominating the soda market.

Pepsi needed a huge disruption to stand a chance.

In 2010, Google and Oracle went head-to-head in the biggest copyright case in history.

Oracle sued Google for $9B, claiming Google copied 11,000 lines of code to develop Android.

Google took a bold stance and argued that its code copying was fair.

Here's the full story:
When a company pays you hundreds of millions, you often stay on good terms.

But Oracle CEO Larry Ellison has never been a fan of Google and its CEO, Larry Page

In 2010, he sued Google $9 billion for using Java.

Ellison claimed Google CEO Larry Page acted "absolutely evil"

In the 1970s and '80s, Coors wasn’t just beer—it was a status symbol.

People on the East Coast were smuggling it across state lines.

Even President Gerald Ford had some flown to the White House!

Here’s how Coors became the ultimate forbidden brand 🧵👇 In the early 1970s, Coors limited its distribution to just 11 western states.

For people on the East Coast, this turned Coors into an elusive prize.

Fans and even celebrities began smuggling it across state lines—Burt Reynolds even made it a plot point in Smokey and the Bandit!

In 1973, FedEx lost $29M and was on the verge of bankruptcy.

The company was down to its last $5,000 and there was no hope in sight.

So the founder flew out to Vegas and risked everything on a blackjack bet.

Here’s the full story: Frederick Smith was a man of vision.

At Yale, Smith wrote a paper outlining his idea for an overnight delivery service. His professor wasn’t impressed:

“The concept is interesting, but the idea must be feasible for a better grade.”

Smith determined to prove him wrong.