Stop assuming ChatGPT can do something just because it tells you it can. I think I've seen 7 SEO posts today about using chatGPT to do stuff that it can't actually do, but will confidently tell you it did. I feel bad for the people taking that advice and acting on it. here's a great example. I took a common sentence that includes all letters of the alphabet, modified it to remove the 's' and ChatGPT told me all letters are there. Why? cuz it's not actually counting.

Random thoughts as I listen to some of #SMX in the background while I work. 🧵 AI is the common denominator. Everybody can do it. The concept of "information gain" will be important. what do you offer above and beyond what AI Can? If you want to win in search, think about it that way.

more often than not, the "SEO issues" I talk to clients about are really business model issues. You can no longer win in SEO with hacks or quick fixes. Thread... You can't be a 'worse amazon.' and expect to win. You can't just have a list of products for sale. People go to amazon for that. You need to be an expert. you need to help them decide what to buy and tell them why they need it.