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Ryan Jones 🚀 Profile picture
Ryan Jones 🚀
@RyanJonesSEO
Marketing Manager at SEOTesting Author of The Marketing Kickoff Newsletter Big fan of football, the NFL, the NBA and the PGA. All tweets my own.
Apr 30 • 9 tweets • 3 min read
Most SEO title advice is the same:

- Use your target keyword.
- Stay under 60 characters.
- Add your brand.

But ranking ≠ clicks.

Here's how to write page titles that get clicks, and actually convert. 🧵 Image Let's stop pretending that basic SEO advice moves the needle.

Yes, keywords matter.

Yes, length matters.

But they're the bare minimum!

Let's go deeper. Image
Feb 7, 2022 • 14 tweets • 4 min read
🧵SEO is Hard 🧵

I think a lot, if not all, of us who work in SEO understand this, but what can make it harder is when you're down MoM or YoY compared to where you were.

You feel like a failure, but I'm here to tell you that is not the case.

Let me explain in this thread... 1⃣ People May Be Searching Less 1⃣

This is the case for us. As an SEO who works in ecommerce, organic growth and revenue growth matters.

When you're down in traffic and revenue, just have a look at keyword planner.. You may find people are just searching less.

That's okay!