Managing Your Customer Data Without Chaos

In marketing and media, we not only use data from different sources, we also collect, analyse and use data to optimise campaigns for better results. However, handling and management of these data is a very delicate and important role every brand or business must take seriously.

Below are some of our best practices in management of customer and marketing data:

Our Support for the Nigerian Youths is Unwavering

In the last few days, Nigeria and most especially the city of Lagos witnessed one of the most trying times that led to the avoidable loss of lives and wanton destruction of public and private property. As a next-generation global media agency, Lagos has contributed to our growth and continuous ambition. The recent unfortunate incidence is of great concern to us and we are in solidarity with the people of Lagos.

Knowing the Value of Experiential Marketing

Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals. Experience drives perception and every brand and marketer’s challenge is to deliver an emotional understanding of the holistic brand by creating a meaningful appreciation of the brand through hands-on involvement and two-way interaction.

Understanding The Mobile Consumer Mindset

Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t. And this is a question that has become harder to answer in today’s digital world. Consumers now have more choices than ever before, and their expectations can appear to change on a daily basis.

Why You Need Data Analytics

Data has always been a hot topic, and big data is everywhere these days. Data is also considered as a key factor in the success of a brand or company. Data is perhaps more valuable than gold, some even say that data is the mineral oil of the 21st century.
But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?

To commemorate the 40th birthday of SBI Media Group's CEO, we are very excited to announce the launch 🚀 of the SBI Media Workshop. A CSR initiative and free training workshop designed to help many young Nigerian youths leverage the tools they already have in their hands which is the Internet to become content creators,

Games of Brands

Games and marketing may sound strange, but they’re actually a ‘perfect match’. As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,

It's Time for Digital Transformation

It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything. One thing we need to know as we dive deeper into the new era is that there is so much of “the new normal” that is here to stay.

Understanding FinTech in the New Normal

FinTech is more than a buzzword, it is changing everything as we know it. is not news.
In Nigeria, it is not an exaggeration to conclude that the FinTech industry is at its peak. Today, many people are fascinated by it as well as the opportunities it has to offer. Thanks to the power of technology and the internet that is evolving faster than ever before, financial services have never been more accessible.

SBI Media gets green light to launch 9PSB into Nigeria's $8 billion payment service banking industry Lagos, Nigeria, 30th of August 2020 - Nigeria's next-generation marketing communications group, SBI Media Limited, is now poised to launch 9PSB, a pioneer player of payment service banking.

More Than A Cure

As the world continues to live in the new normal, there are indications that the dark clouds might clear anytime soon, at least with the help of science and the unrelenting strive of humanity to save the world. While you were planning to go to bed yesterday in Nigeria, over the Atlantic, the US announced a therapeutic 'breakthrough' for the treatment of patients with COVID-19. The treatment relies on blood plasma from recovered coronavirus patients.

Getting the Best out of Product Placement

Let's Start From Here

You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means. Product placement is becoming an increasingly important way for brands to reach their target audience in subtle, intuitive and meaningfully-beneficial ways.

Human to Human

There is no more B2B or B2C marketing, what marketing is about now is the H2H (human to human experience). Human-to-human marketing represents the concept that behind every business, consumer, non-profit, or government body, there is a living, breathing human being who is making decisions about the business.

This is How We Do Content Marketing Right

Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene. In every marketing channel, radio, television, digital, developing an effective content marketing strategy can feel daunting with so many options and strategies available.

How we think about and approach marketing has shifted in the past decade.

Lessons to learn from the success of TikTok

You must have seen or heard about the popularity of TikTok. It is even under pressure with threats of been banned in some countries. However, TikTok is still a very successful social networking platform and there are lessons we can learn from its rise to prominence.

Storytelling - Why it Matters to your Brand

The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing. Stories have been engaging people, connecting them and giving them a sense of community and purpose since humans gained the ability to talk. Good storytelling can help people better understand what you're saying and remember the information more clearly.

Smartphone Usage in the Age of COVID-19 (Research Report)

Smartphones, being one of the greatest inventions of humanity in the last century, became an inherent part of human life. The smartphone combines different sophisticated features, it allows users to keep pictures, memories, personal info, correspondence, health and financial data in one place.

Today, more than three billion people worldwide use smartphones, with 25 to 40 million people currently estimated smartphone users in Nigeria (according to Statista), and this number is forecast to further grow in the next few years.

Thread👇👇 At SBI Media Research unit, our smartphone users' survey for the first half of the year came up with insightful and instructive findings. On the top line, the study shows that the top four preferred smartphone brands used in Nigeria are TECNO, Samsung, Infinix and iPhone.

Join us in the 'New Normal of Events'

It is an unprecedented time for the event and activations industry. The coronavirus stopped events and activations in their tracks, and getting back to normal will take some time, and even so, events will look very different in the interim. The Novel Coronavirus has also forced many companies to explore work-from-home options, relying heavily on Wi-Fi, streaming, and video conferencing, that is not leaving anytime soon because we all have gotten comfortable with it.