Here's how I increased a supplement brand's organic traffic by 5x in 19 months.

The brand used several other SEO vendors prior to bringing me onboard, but never saw any traction.

Once I implemented my SEO strategies, traffic skyrocketed.

Here's what I did 🧵:

(Bookmark this) 1. Technical SEO Audit:

The first thing I did was run a technical SEO audit of the website.

The website had numerous paginated pages indexed, which bloats Google's search results and hurts their overall SEO.

So I added canonical tags to all of them pointing to the "root" page.

I ranked a brand #1 on Google for the keyword "mens wedding shoes."

Massive brands like Amazon and Cole Haan were outranked in the process.

And I'm going to show you exactly how I did it in this thread 🧵:

(Bookmark this) Here's the 4-step process I used to achieve this keyword ranking:

1. On-Page Optimization
2. Internal Linking Optimization
3. Content Creation
4 Link Building

I'm going to go into more detail on each step below.

I drove over 64,000 organic clicks to this tobacco alternative DTC brand in 12 months.

These are JUST clicks from blog content we published and Collection pages we ranked.

Branded searches and pre-existing pages are filtered out.

Here's the SEO strategy I used to do this 🧵: A little background on this brand:

They offered an alternative product to help people quit chewing tobacco.

The market was a little competitive — there were several brands that sold similar products.

But we were confident that we could outrank most of them.

I outranked Macy's, Kay Jewelers, and Zales for the keyword "ankle bracelets" in 6 months.

The keyword has 12,000 searches per month and is now driving a TON of new sales.

And I'm going to show you the exact SEO strategy I used to achieve this 🧵: The brand we work with ranked at the #10 position for this keyword before we started working on this page.

Now they're at the #3 position.

If you don't count the "People Also Ask" section, they're ranking #2.

Ever wondered how I achieve the insane SEO results I get for my eCommerce clients?

Here's a "thread of threads" showcasing some of my best case studies.

You'll learn the exact strategies I use to increase organic traffic and keyword rankings!

Let's get started 🧵: 1. How I Over-Doubled This E-Commerce Brand's Organic Traffic in 9 Months!

https://twitter.com/SEOKeval/status/1579600574000992256

I ranked this (non-US-based) dog supplement brand's Product page #1 in Google for every transactional "dog probiotic" keyword.

They've seen a huge spike in traffic and revenue from that page.

And I've broken down the exact SEO strategy I used to achieve these results 🧵: Before we got started, this brand was ranking mid-Page 1 for most of these "dog probiotic" keywords.

The problem is, if you're not #1 you're missing out on a TON of organic traffic.

Check out the CTR of Google based on each position.

Looking to grow your blog's organic traffic?

We grew this brand's organic blog traffic from 0 clicks/day to nearly 1,000 clicks/day in 10 months!

Here's the exact SEO strategy we used to do it 🧵: Firstly, let's talk about why you need blog content:

1. Topical Authority

As I always say, the #1 goal of any eCommerce SEO campaign is to rank your Product and Collection pages.

Publishing blog content helps to achieve just that.

How?

It helps to build topical authority.

I outranked Amazon and Etsy for the keyword "custom baby clothes."

The brand I work with now ranks #1 for the keyword.

And I'm going to show you exactly how I did it.

Bookmark this thread so you can refer back to it later 🧵: To give you some context, this brand is pretty massive.

They'd never done SEO before, but they already had decent keyword rankings due to the notoriety of their brand.

But...

Decent isn't good enough.

They wanted to rank at least in the top-3 positions for all keywords.

SEO doesn't have to take 6 months.

We moved a brand's Product page from Position #14 to Position #4 for a keyword with 85,000 searches in less than 2 months!

This keyword ranking is now driving THOUSANDS of clicks per month.

Here's the exact process we used to achieve this 🧵: Moving up into the top-5 positions for such a high-volume keyword required two actions:

1. On-Page Optimization
2. Internal Linking Optimization

Once we did those two things, it became a waiting game for Google to recognize the changes and adjust rankings accordingly.

Yes, it's possible to see fast SEO results!

I raised this eCommerce brand's organic traffic by 8,000 visitors/month in 30 days.

And I'm going to show you exactly how I did it in this thread.

Let's get started 🧵: A little context about this project:

The owner of this brand was familiar with SEO, so he had done his best to get the site SEO optimized.

But he wanted to bring on someone who was well-versed in eCommerce SEO, specifically, to take the brand's SEO to the next level.

Want to learn how to 4x your organic traffic?

We achieved that for an eCommerce brand in the supplement space in only 9 months!

Here's a complete breakdown of the SEO strategy we used 🧵: For context, this supplement brand had two main products they wanted to rank in the top-5 spots of Google.

They also had target keywords picked out.

So everything we did for this campaign revolved around increasing rankings for those two transactional keywords.

Looking to improve your SEO and increase your keyword rankings fast?

I'm going to show you my favorite internal linking strategy to boost keyword rankings on Google in weeks — not months.

Let's get started 🧵: First, you need to identify a page that you want to increase rankings for.

If no particular page comes to mind, it's worth looking for pages that have keywords ranking between positions 7 and 15.

Here's how to do that:

We outranked both Etsy and Walmart for the keyword "nail wraps".

The keyword has 13,000+ searches per month in Google.

Here's a step-by-step breakdown of how we did it 🧵: Some context about the eCommerce brand we ranked:

Nail wraps were the brand's main product, and they had a Collection page featuring their different nail wrap products.

So all of our SEO efforts revolved around ranking this Collection page for the keyword "nail wraps".

How I Increased this Brand's Organic Traffic by 380% and Increased Monthly Organic Revenue from $11,997 to $31,279!

I'm going to break down the exact SEO strategy I used to make Google a major driver of traffic & revenue for this e-commerce brand

Let's get started...

[THREAD] For context, this brand was in the industrial space and sold high-ticket products that companies bought in large quantities.

One order could be valued at thousands of dollars, we only needed to sell a few every month for them to see a positive ROI.

10 Strategies to Improve the SEO of your E-commerce Brand!

Looking to boost the organic traffic of your e-commerce brand?

Here are 10 powerful SEO strategies you can use to do that.

Let's get started...

[THREAD] 1. Niche Down Your Collection Pages

Ranking Collection pages (also known as Product Category pages) is how you see an ROI with SEO.

However, having a ton of general Collection pages forces you to target a ton of general keywords - which can get competitive.

How I Increased Organic Traffic for this E-commerce Brand by 268% in 14 Months!

We started working with this brand in January 2022.

They sell lumber.

And organic traffic is now one of their leading traffic sources.

Here's how I did it.

[THREAD 🧵] The first thing we do in any e-commerce SEO campaign is run a scan of the site using Screaming Frog.

This allows us to pinpoint and resolve any technical errors that are hurting the site's ability to rank in Google.

How I Increased Organic Traffic for this Footwear Brand by 310% in 1 Year!

In March 2022 this brand got 2,726 visitors from Google.

In March 2023 this brand got 11,185 visitors from Google.

That's 4x more organic traffic!

And I'm going to show you how I did it.

[THREAD] Our e-commerce SEO process breaks down into 4 phases:

1. Technical SEO
2. Keyword Research
3. Content Creation
4. Link Building

Each phase is incredibly important and builds off of one another.

If you miss a step, you're not going to see the best possible organic growth.

The basic framework of SEO is easy to understand.

- technical SEO
- keyword research
- on-page SEO
- content creation
- link building

But it’s the details within each of those phases and the nuances from site-to-site that make SEO as hard.

It took me a decade to master.

(1/8) Do technical SEO.

Okay, but…

What anchors should I use for internal linking?

How do I setup a website architecture for efficient authority flow?

How do I make Google rank a different page for a keyword?

What content should I remove to improve overall website quality?

(2/8)

I don’t know who needs to hear this, but if a client is annoying or difficult to work with…

Just fire them.

I’ve fired TONS of clients.

And I’ve never regretted it.

There are infinite clients to sign.

Life’s too short to work with people you don’t like. I’m about to fire a client right now.

Won’t do anything I ask him to.

Won’t give us what we need to succeed.

It’s just not worth the headache.

“Sorry, this isn’t a good fit anymore. Best of luck.”

And then replace him with someone who is.

Simple.

How We Ranked this Product Category Page in the Top-3 Spots of Google for 32 Keywords!

Prior to us getting started, this page ranked for ZERO keywords.

Now it's generating thousands of clicks and thousands of dollars in sales per month.

How we did it step-by-step:

[THREAD] When it comes to ranking product category pages, there are four steps you MUST follow:

1. Keyword Research
2. On-Page Optimization
3. Publish Relevant Blog Content
4. Link Building

If you screw up or skip any of them, you're not going to rank.

Let's go through them...

4 SEO Strategies we Used to Scale this DTC Brand from 18,000 Clicks to 38,000+ Clicks Per Month!

A thread... Before I dive into the strategies, I want to preface this thread by saying that the 38,000+ clicks this brand gets per month are ALL to product category/collection pages.

I filtered this graph to only include traffic to product category/collection pages.