I ranked a brand #1 on Google for the keyword "sofa".

And outranked brands like IKEA and West Elm in the process.

Here's how I did it 🧵:

(Bookmark this) Full transparency, I didn't specifically target the keyword "sofa" when I began doing SEO for this brand.

I targeted more niche keywords like:

> modern sofas
> contemporary sofas

They better represented the brand and were MUCH easier to rank for than a keyword like "sofa."

Here's the exact 32-step SEO process I use to optimize e-commerce brands to rank in Google.

This process will get your brand ranking for keywords that drive revenue — not just vanity traffic.

Check it out below 👇

(Bookmark this) 1. Technical SEO

> Run website through Screaming Frog SEO Spider
> Ensure all important pages are indexable
> Fix all broken links
> Fix all broken backlinks
> Ensure all pages have an H1 tag
> Ensure all pages have a crawl depth of no more than 3

Just ranked a brand #2 on Google for the keyword “custom golf hats.”

This keyword is a goldmine — the average order value is high because most buyers purchase in bulk.

So it was a huge win!

Here’s the exact SEO strategy I used to make it happen:

(Bookmark this) When we started working with the brand, they had just migrated from WooCommerce to Shopify.

So we knew it would take a bit longer to see SEO results as Google worked to re-index the site.

But that's okay.

SEO is a long-term strategy anyways.

Four weeks ago, my client's keyword rankings collapsed.

They dropped from #3 to the 2nd and 3rd pages of Google for their main keywords.

So I acted fast.

And not only did I fix the issue, but they're now ranking #1 for those keywords!

Here's how I did it 🧵:

(Bookmark this) When the drop happened, the client was pretty upset because Spring is their peak season.

So I told them:

"Don't worry, I'll take care of it. There was an update to Google's algorithm, and it's my job to ensure that your site thrives despite the update."

So what was the update?

SEO isn't about driving more traffic...

It's about driving more revenue!

Here are 5 powerful SEO strategies to boost organic revenue for your brand 👇

(Bookmark this) 1. Target Competitor "Vs" and "Alternative" Keywords

Publish blog content targeting the following types of keywords:

> [Competitor] alternatives
> [Competitor] vs [Your Brand]

For example:

> whoop alternatives
> whoop vs [Your Brand]

Want to see SEO results in weeks instead of months?

I just helped a brand move 6 target keywords to the first page of Google in only two weeks — and it wasn't by luck!

Here are the 6 exact strategies I used to make this happen:

(Bookmark this) 1. Split-Out Pages Targeting Multiple Keywords

If you have a page targeting two or more different intent keywords, separate them into multiple pages.

For example:

Let's say you have an e-com brand and you have a Collection page offering Gumball Machines and Vending Machines.

I ranked a brand in the top-3 spots of Google for the keyword "men's soap."

And I did it in less than 6 months.

Here's the exact SEO process I followed to make this happen:

(Bookmark this) The first thing I did was run a technical SEO audit of the site using Screaming Frog.

The site was fairly clean clean:

No broken links.

No broken backlinks.

However, there were a few pages missing meta titles, meta descriptions and H1 tags.

So, I added them in.

Here's the exact SEO strategy I would use to double the organic revenue of the sunglasses brand, Quay:

(Bookmark this) When it comes to doubling organic revenue for any e-commerce brand, it comes down to one thing:

Ranking Collection pages higher for transactional keywords (i.e women's sunglasses, oversized sunglasses, etc).

This is the only way you'll see an ROI from your SEO efforts.

I increased a brand's organic traffic by 3x in five months.

Here's the 11 step SEO process I followed to achieve this:

(Bookmark this) 1. Ran a Screaming Frog crawl to identify all technical issues with the website

2. Added a canonical tag to all blog category and vendor pages that pointed to the "root" page

3. Added a 301 redirect to all broken links that pointed to the most relevant page

If you're not targeting low-competition keywords, there's a 99% chance you'll fail at SEO.

This was my biggest mistake when I first started doing SEO back in 2008.

But how do you determine if a keyword is low-competition?

Here's how I do it:

(Bookmark this) First, plug a seed keyword into a tool like Ahrefs.

Let's say I have a brand that sells saunas, and I want to find low-competition "sauna" keywords to rank for.

I'll simply input the seed keyword "sauna" into Ahrefs.

I increased this brand's organic traffic by 5x in 16 months.

Here are the 5 SEO strategies I used to make this happen.

Let's get started:

(Bookmark this) 1. Targeted the Right Keywords on Collection Pages

Let's face it - an effective SEO strategy for e-commerce brands isn't one that strictly drives more organic traffic.

It's one that drives the right organic traffic.

Here's how I increased a supplement brand's organic traffic by 5x in 19 months.

The brand used several other SEO vendors prior to bringing me onboard, but never saw any traction.

Once I implemented my SEO strategies, traffic skyrocketed.

Here's what I did 🧵:

(Bookmark this) 1. Technical SEO Audit:

The first thing I did was run a technical SEO audit of the website.

The website had numerous paginated pages indexed, which bloats Google's search results and hurts their overall SEO.

So I added canonical tags to all of them pointing to the "root" page.

I increased the organic traffic of this brand's Product Category pages by 7x.

Meaning they saw a massive increase in high-intent traffic that actually converts into sales.

And I'm going to show you the exact SEO strategy I used to do it below 🧵:

(Bookmark this) To give you some context, this brand was a women's apparel brand in the medical space.

The brand had done a bit of SEO in the past, but the majority of their traffic went to blog content.

Which wasn't great for conversions.

I ranked a brand #1 on Google for the keyword "mens wedding shoes."

Massive brands like Amazon and Cole Haan were outranked in the process.

And I'm going to show you exactly how I did it in this thread 🧵:

(Bookmark this) Here's the 4-step process I used to achieve this keyword ranking:

1. On-Page Optimization
2. Internal Linking Optimization
3. Content Creation
4 Link Building

I'm going to go into more detail on each step below.

I drove over 64,000 organic clicks to this tobacco alternative DTC brand in 12 months.

These are JUST clicks from blog content we published and Collection pages we ranked.

Branded searches and pre-existing pages are filtered out.

Here's the SEO strategy I used to do this 🧵: A little background on this brand:

They offered an alternative product to help people quit chewing tobacco.

The market was a little competitive — there were several brands that sold similar products.

But we were confident that we could outrank most of them.

I outranked Macy's, Kay Jewelers, and Zales for the keyword "ankle bracelets" in 6 months.

The keyword has 12,000 searches per month and is now driving a TON of new sales.

And I'm going to show you the exact SEO strategy I used to achieve this 🧵: The brand we work with ranked at the #10 position for this keyword before we started working on this page.

Now they're at the #3 position.

If you don't count the "People Also Ask" section, they're ranking #2.

Ever wondered how I achieve the insane SEO results I get for my eCommerce clients?

Here's a "thread of threads" showcasing some of my best case studies.

You'll learn the exact strategies I use to increase organic traffic and keyword rankings!

Let's get started 🧵: 1. How I Over-Doubled This E-Commerce Brand's Organic Traffic in 9 Months!

https://twitter.com/SEOKeval/status/1579600574000992256

I ranked this (non-US-based) dog supplement brand's Product page #1 in Google for every transactional "dog probiotic" keyword.

They've seen a huge spike in traffic and revenue from that page.

And I've broken down the exact SEO strategy I used to achieve these results 🧵: Before we got started, this brand was ranking mid-Page 1 for most of these "dog probiotic" keywords.

The problem is, if you're not #1 you're missing out on a TON of organic traffic.

Check out the CTR of Google based on each position.

Looking to grow your blog's organic traffic?

We grew this brand's organic blog traffic from 0 clicks/day to nearly 1,000 clicks/day in 10 months!

Here's the exact SEO strategy we used to do it 🧵: Firstly, let's talk about why you need blog content:

1. Topical Authority

As I always say, the #1 goal of any eCommerce SEO campaign is to rank your Product and Collection pages.

Publishing blog content helps to achieve just that.

How?

It helps to build topical authority.

I outranked Amazon and Etsy for the keyword "custom baby clothes."

The brand I work with now ranks #1 for the keyword.

And I'm going to show you exactly how I did it.

Bookmark this thread so you can refer back to it later 🧵: To give you some context, this brand is pretty massive.

They'd never done SEO before, but they already had decent keyword rankings due to the notoriety of their brand.

But...

Decent isn't good enough.

They wanted to rank at least in the top-3 positions for all keywords.

SEO doesn't have to take 6 months.

We moved a brand's Product page from Position #14 to Position #4 for a keyword with 85,000 searches in less than 2 months!

This keyword ranking is now driving THOUSANDS of clicks per month.

Here's the exact process we used to achieve this 🧵: Moving up into the top-5 positions for such a high-volume keyword required two actions:

1. On-Page Optimization
2. Internal Linking Optimization

Once we did those two things, it became a waiting game for Google to recognize the changes and adjust rankings accordingly.