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Dec 8, 2019 • 30 tweets • 17 min read
I dug into the Oyo Hotels Marilyn Monroe story and made some puzzling discoveries. Thread.
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Oyo Hotels CEO Ritesh Agarwal was quoted in a Bloomberg article saying that putting up Marilyn Monroe posters in the hotels improved revenue, because the images elevated the hotels to boutique status in guest's minds. 2/30