This offer is a total trip (literally)

Mindbloom sells ketamine therapy online — along with all the hurdles you can imagine:

-Compliance
-Really Expensive
-Non-target audience looking for drugs

Yet they've figured out how to CRUSH it. Let's check out this incredible funnel🧵⬇️ This biz is selling an almost $400/mo subscription with an LTV of at least $1200 😵‍💫

Imagine every single customer gives you >$1000...

And you do it by selling ketamine. Such a fun offer this is nuts

But how do they sell something so expensive?

One of the biggest problems with hiring freelancers is the total lack of accountability

Even when incentives appear aligned, it doesn't always produce an efficient outcome.

Many don't seem to care if a bridge is burned or future opportunities are lost Example: we're only paying this dev after his project is fully completed...you'd think this would mean he would be incentivized to do it as fast as possible

Instead, getting this completed has been like pulling teeth. What should've taken 2 weeks has taken 3 months.

Pet brands have been crushing in the DR space

Yet one goes above and beyond with an absolutely killer VSL funnel—

I don't have a dog, but I couldn't resist spending the $50 to see the full offer😂

Come discover the Jedi-level marketing used in Dr. Marty's INSANE pet brand ⬇️🧵 _VSL LANDER_

After clicking on an ad that'll say something like "if your dog's breath smells, THIS is what he's trying to tell you"...

Here's the LP. Such a clean presentation, steering you to watch the vid.

(that "Next Step" button doesn't appear until you're 26 minutes in)

HELP! I've fallen into a ridiculous subscription plan, and I can't get out...

Turns out, G-Plans has a downright NASTY Cancellation Flow, so we might as well break it down together 😂

Let's explore how this savage DR brand handles subscription cancellations... 🧵⬇️

https://twitter.com/SalesWithDMoney/status/1620880306898358272

Picking up where we left off... G-Plans just wasn't for me!

So I tried cancelling online, and this is what happened...

A DR fat-loss brand that's quietly WRECKING VShred?!

This has it all:
-Subscription infoproduct
-Genius quiz funnel
-Endorsed by Kardashian doctor
-Uses "AI Technology"...

What did I just spend $39 signing up for??

Come with me as we go through the INSANE funnel of G-PLANS🧵⬇️ _ADS_

People thought VShred's FB ad game was UNTOUCHABLE. Then along came these guys...

Look at how smart this first one is!

they have 3 panels at the beginning to make it APPEAR like a real conversation — the reality is it's just some really clever editing...

Did I just stumble upon the most INSANE DR offer of all time?

-$99 fruit punch powder
-claims to raise HGH levels by 700%
-endorsed by Shaq
-contains catnip(?)

Pretty ridiculous, but they've made 7 MILLION sales!

So let's take a closer look — this is gonna be a lot of fun⬇️🧵 Their landing page is pretty magical, let's break it down:

First off, super clean branding. The hero image almost looks like something you'd get at a pharmacy (coincidence I'm sure!)

Not to mention there's AT LEAST 3 different things you get *FREE* scattered around this page🔎

I just spent over TWO HOURS watching VShred sales videos and bought their $50 product...

All so I could show you 1 of the most AGGRESSIVE SALES FUNNELS OF ALL TIME!

-Crushes cold traffic
-Sneaky quiz funnel
-SIX upsell videos

Come explore the ingenious funnel behind BURN! 🧵⬇️ 1. FACEBOOK ADS

This brand is technically "SculptNation" but most people know it as VShred. Same company.

In my video a couple weeks back I took a look at their paid traffic ads — if you want that vid just shoot me a DM!

These ads are consistently some of the most creative...

I just spent over $300 on Gundry products so I could show you this BADASS DR FUNNEL

Come with me as we explore the deep, hidden secrets of this infamous cold traffic supplement brand...

-Perfect VSL offer
-Surprise quiz
-Insane product page
-Obscene upsells

🧵⬇️ FRONT END VSL

45+ min long VSL running directly on FB. How is this possible?

They're CONSTANTLY testing new hooks. Almost 10 at any given time

What do the hooks do? Grab attention, but they also REDUCE VIEWER FATIGUE

Hooks should always be the 1st thing you test with your VSL

DONALD TRUMP NFT INFOMERCIAL — Full Copy Breakdown

DJT loves copywriters, the best ones are at Trump Tower!

Here's a deep dive into the sneaky Direct Response tricks used in his new infomercial that netted $4.4MILLION in a day...

(use these to become a billionaire + potus) First of all, I don't care what your politics are. If u can't learn from all parts of culture you're ngmi

Second, if you're new to my threads, I'm DMoney, I show you advanced marketing tactics so you can make more money online

Follow me as I show you the "dark secrets" of DR...

I used to SUCK at selling anything online.

The first sales video I ever made took me 5 months to create & when it was finally finished… it made exactly ONE sale

I spent the next 3 years trying to find out what it was that let certain guys make 8 figures from a single video... ...even when I KNEW these "big dogs" were working 1/2 as hard as me.

So, I became singularly focused on discovering what I could do to bring in huge amounts of money online...

I spent days watching the world’s most profitable sales videos (VSLs) to see what their secret was.

~2 yrs ago, I was on a call with the "head of marketing" over at Liver King's brand Ancestral Supplements...

After a bit of talking, I was shocked by his confession:

"We don't have much of a marketing strategy at all.."

But then HOW can they sell $100M worth of product per yr? Here's what he told me:

-they didn't know how to run paid ads
-they didn't have a team or any concrete plan
-they were thinking of contracting with an agency to test out running Instagram ads (fingers crossed)

Yet I'd noticed this brand growing like crazy! Here's the truth:

The downfall of a 7-figure biz struggling to sell their white-labelled products:

Their strategy is whenever sales slow, they add a new product — starting from the ground-up over & over again.

Now, this biz is doomed to crumble soon

Here's what they could have done differently: 1) BUILD A UNIQUE BRAND
Their biz revolved around fast, impulse purchases. Not the best buying experience and customers forget about them fast.

If they invested in customer experience and made themselves stand out, they'd have had much more consistent, repeat buyers

How would the most prosperous entrepreneurs from 150 yrs ago run an online offer today?

For one, they wouldn't ask "how can I sell more product?" (small-think)

Instead, they'd ask, "how can I make it so that I'm literally the only choice my customers can make?" (big-think) Example:

JD Rockefeller (richest American of all time) created his company Standard Oil. He wasn't happy to be modestly successful and compete for sales, he wanted to DOMINATE his market.

So how did he do this?

It’s called the “Godzilla of Offers.” Easily one of the greatest VSLs ever created. It’s called RESURGE

And right now you can see exactly what it takes to make such a monster offer…

So you can ditch slideshow “easy” VSLs & create an ultra-scalable offer that prints money First, let's take a look at the hook they use (vid attached)

I could write an entire thread just on this hook, but here are the big elements to pay attention to:

1) DRAMA: "John, wake up!" The heart rate monitor in the background. A guy appears to be literally dying

How do you go from selling a mass-market $49 product to a scalable high-ticket offer?

One of the easiest ways is to transform your offer from a product into an *opportunity*

"Give a man a fish and he'll pay you $49, but teach a man to fish and he'll max out his credit card." ↓ Here's how you create an irresistible, high-ticket opportunity:

You're no longer going to sell someone a product. Instead, you're going to show them how making the product themselves in a new way is worth 1000x more

It all lies in the value of the offer you're giving...

How do you build an offer that consistently converts a cold audience into true believers who purchase over and over again?

This question is what separates a one-off DR brand that loses steam the moment CPAs go up, from 8- or 9-figure funnels that print money & grow exponentially I’ve been helping a lot of brands recently creating addicting products that have people begging to buy whatever we offer them.

We’ve converted disinterested skeptics into diehard superfan whales with 5-star reviews.

Let’s dive into my simple 3-step formula how:

#1 Most Underrated Hurdle For Copywriters & Businesses Alike:

Thinking because your sales are dropping (even with new creatives) that that means your target market is shrinking.

Most ppl take this as a sign they need to find a new demo of customers, but this is a huge mistake “I guess we’ve exhausted our niche“

“I guess there just aren’t any more 40-60 year old single women looking to find stable relationships”

This is a country of 300+ million people. You’re never going to run out of prospects in your niche without being fabulously wealthy first.

Why watching Netflix is the key to 3X-ing your sales copy conversions:

Sounds strange but hear me out...

You've heard before that most successful pieces of copy are written for the lowest common denominator of intelligence

(i.e write for ppl at a 4th grade reading-level) This is because even smart people engage with simple concepts.

If you look at Netflix or Marvel or any other "mass appeal" form of entertainment, u can quickly see how this works:

They have huge popular appeal not by making their projects more complex, but by dumbing them down.

Marketing gurus: "How To Crush Email Marketing Without Using Discounts"

Their Advice?

-Write better copy
-Use discounts

😐 Sick

Here's 3 ways you can ACTUALLY skyrocket sales *without* discounting your product.

(⚠️Warning: not a guru, advice isn't going to be surface-level) Strategy 1: Tell a STORY

It takes a mindset shift to realize that the vast majority of people are not going through their emails waiting for you to send them an offer.

Instead, they're bored on their phones, hoping for some sort of stimulation. In essence, they're hoping for

People are naturally risk- and by extension change-averse:

The mind always trends towards stability (like a "mental homeostasis").

And knowing this gives you a huge advantage in selling them something. Change is largely psychological and based on framing.

The larger the perceived change, the more our brains work to avoid it:

In order to actually act, people usually need to be in pain, more pain than the fear of the given change...

(Ppl are "rational in irrational ways")...