Dan Kennedy was once the highest-paid copywriter in America.

People paid $2,000 to attend his seminars—including his famous Copywriting Mastery workshop.

In it, Dan provided a checklist of 10 questions to ask about their customers and prospects.

Here it is (in full):

🧵 Smart Market Diagnosis and Profiling Question #01:

What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?

In his book, “Building a Second Brain,” Tiago Forte (@fortelabs) introduces a four-part method for building a Second Brain called “CODE.”

• Capture
• Organize
• Distill
• Express

Here’s how I used CODE to write a book summary for “Building a Second Brain.” 🧠 1. Capture

I first captured my notes and highlights on Kindle.

I’ve been following Tiago Forte’s advice on digital notetaking for a long, long time.

And I owe a lot to him and his writing at @fortelabs.

With the long-awaited release of his book, “Building a Second Brain,” I want to share 4 ways I use @NotionHQ to manage my Second Brain 🧠 1. Books

For each nonfiction book I read, I write a brief but concise summary and add it to a page in a dedicated Notion database.

Within that database, I can filter my summaries by "Rating," sort by “Last Updated,” search by keyword, and more.

I bought 48 Kindle books in 2021.

But rarely did I pay full price.

Here’s a little-known way of buying Kindle books at a discount 👇 First, go to Amazon > Your Account > Your Lists.

Then, click “Create a List” and give it a name.

I call mine “Books to Read.”

I’ve written more than 130 book summaries 📚

That’s given me a lot of time to learn how to summarize books—the right way.

Here’s how I remember what I read 👇 1. Read on the Amazon Kindle App.

Take lots of notes and make highlights as you’re reading.

Reading is a two-way conversation to paraphrase Ryan Holiday.

Leave breadcrumbs for your future self.

https://twitter.com/david_perell/status/1244089936162119681

“I will not die on a treadmill.”

Will Smith once said a “sickening work ethic” was the key to his incredible success.

But much of his willingness to work hard can be traced back to a single lesson he learned as a child...

(Story cont.) 👇 When Will Smith was eleven years old, his father, Daddio, decided he needed a new wall—roughly twelve feet high by twenty feet long—on the front of his shop.

But rather than hire a contractor, Daddio thought it would be a good project for Will and his little brother, Harry.