The year is 1950. Your doctor lights a cigarette and tells you smoking is fine. He read it in a study. He is telling the truth about having read it. He does not know, or is not saying, that the study was funded by the tobacco industry.

The year is 1958. Your doctor tells you to eat less fat. The evidence is contested. The contestation is not in the public messaging. The food industry has been helpful in clarifying which findings deserve attention. Some researchers who published contradictory data have been quietly defunded. Ancel Keys is on the cover of Time magazine.

The year is 1962. Your doctor prescribes thalidomide to your pregnant wife for morning sickness. It has been approved. The FDA gave it the green light in Europe. Twelve thousand children will be born with severe limb malformations before anyone in an official capacity acknowledges the problem. The families are told the drug was safe. The drug was approved. Both of these things remain true.

The year is 1972. Your doctor prescribes Valium. Britain is in the grip of a benzodiazepine wave that will last two decades. The dependency risk is known internally. It is not shared. Your doctor is not lying to you. He was not told either.

The year is 1999. Your doctor prescribes Vioxx for your arthritis. It is newer than ibuprofen, well-tolerated, and Merck has a study showing it works. Merck also has internal data suggesting it roughly doubles the risk of heart attack. This data will not reach your doctor for four more years. Fifty thousand people are estimated to have died in the interim. Merck eventually settles for 4.85 billion dollars. No criminal charges are brought.

The year is 2002. Your doctor prescribes OxyContin. Purdue Pharma trained its sales representatives to tell doctors the addiction risk was less than one percent. That figure came from a letter, not a study. The letter was about patients with terminal cancer on short-term doses in hospital settings. Your doctor is a GP with a patient who has a bad back. Nobody draws a distinction. Nobody is required to.

The year is 2008. Your doctor checks your cholesterol. Your LDL is elevated. You are prescribed a statin. Nobody mentions that the number needed to treat for primary prevention is approximately 250. Nobody mentions that the muscle deterioration you'll notice over the next two years is listed as a rare side effect rather than a documented pattern affecting a meaningful percentage of patients. The trial that informed the prescription was funded by the manufacturer.

Now it is today.

Your doctor has new guidelines. New studies. New consensus.

He is confident.

He has always been confident.

The confidence has never been the problem.

The confidence is, in fact, precisely the problem. Things the medical consensus has told you with complete confidence:

Thalidomide is safe in pregnancy.
Margarine is better than butter.
Smoking doesn't cause lung cancer.
Low-fat diets prevent heart disease.
Vioxx is safe for long-term cardiovascular use.
Statins have no meaningful side effects.
Dietary cholesterol causes heart attacks.
OxyContin has a less than one percent addiction rate.
Red meat causes colon cancer.
Benzodiazepines are a safe long-term solution for anxiety.
Six to eight servings of grains a day.

None of these required an apology.
All of them required a prescription.

Almonds are an environmental catastrophe.

People hear that and assume you mean in some abstract, projected, 2050 kind of way.

No. Present tense. Happening now. Today, while someone posts about their oat-and-almond-milk morning ritual and refers to it as 'conscious consumption.'

- 1.1 trillion gallons of water used annually in California alone
- 1,900 gallons required to produce a single pound of almonds
- 10% of California's entire water supply consumed during historic drought conditions
- Approximately 50 billion bees killed per year from pesticide and fungicide exposure during mass pollination events
- Entire Central Valley sections converted to monoculture desert requiring permanent irrigation infrastructure
- Fungicide cocktails applied during February bloom, peak bee vulnerability, routinely implicated in colony collapse
- Almonds provide essentially no complete protein, moderate oxalate load, and require industrial processing to make palatable
- Virtually every almond ever eaten has been shipped internationally at least once

The person drinking almond milk in a reusable cup is, on balance, responsible for the deaths of more living creatures before 9am than a British beef farmer manages in a fortnight.

But the cow breathed out, so. The Bible mentions raw milk 48 times.

The Bible mentions almond milk 0 times.

Checkmate vegans.

Oysters.

The food that filter-feeds through whatever water it happens to be living in, concentrating heavy metals, bacteria, agricultural runoff, and raw sewage into a small grey blob of uncertain texture.

And we serve them raw on ice and call it fine dining.

The oyster is not a delicacy. The oyster is a water treatment system. You are eating the sewage filter and telling your date it tastes like the sea.

It does taste like the sea. That's the problem.

https://x.com/SamaHoole/status/2040716075860722116

What oysters are described as:
"The jewel of the sea. Briny, complex, with a mineral finish and the subtle terroir of their specific coastal waters."

What an oyster actually is:
A bivalve that has spent its entire life immobile in a tidal estuary, filtering and concentrating the surrounding water into its body tissue, and has therefore become a small, grey, concentrated capsule of wherever it was sitting.

If it was sitting in clean water: you might be okay.

If it was sitting in a harbour near an agricultural drainage outlet: the mineral finish is agricultural runoff and you're calling it terroir.

There is no wine analogy that changes the basic biology.

Before influencers discovered ribeye and ketones, there were doctors treating patients with meat.

Curing obesity, diabetes, and chronic disease with steak and butter.

They were ridiculed. Suppressed. Erased from history.

This is their story. 🧵 DR. JOHN ROLLO (1797)

The absolute genesis. A Scottish military surgeon treating diabetic British Army officers.

This was before insulin. Before metformin. Before anything.

Captain Meredith showed up: 232 pounds, excessive thirst, urinating constantly. His urine evaporated down to molasses-like residue.

Here’s why carnivore doesn’t need to abide by the usual RDI numbers for your micronutrient needs.

Why? Because those numbers were made for people eating carbs, seed oils, and anti-nutrients daily.

Remove the thieves, you need fewer guards 🧵 Vitamin C 🍊➡️🥩

Carbs fight Vitamin C for the same transporters.

Less glucose = less competition + less oxidative stress.

Translation: You can keep your collagen game strong without mainlining oranges.

There's a reason sailors used to cure scurvy with fresh meat.

Everyone’s been told fiber is “essential.”

It isn’t.

It’s not a miracle nutrient. It's just sawdust.

And for many, it makes things worse.

Here are 6 of the biggest fiber myths, and what the science actually says. 🧵 1. 🚫 Myth: Fiber is an essential nutrient

Fact: There’s no such thing as a fiber deficiency disease.

❌ Net negative: Excess fiber blocks absorption of key minerals (iron, zinc, calcium, magnesium).

It’s not only not a nutrient. It’s literally an anti-nutrient.

Most people doing carnivore are over-salting, over-hydrating, over-proteining, and overcomplicating.

Here’s the uncomfortable truth about what you don’t actually need… and the one thing you do🧵 1. Salt 🧂

Your requirement is zero. Meat provides all the sodium you need as long as you’re in ketosis (a low fluid state) and not padding potassium with vegetables.

When you cut carbs, your body flushes salt.

That doesn’t mean you need to cram it back in.

It means you need to step back and let the body regulate its new fuel state.

Trust me, hydration works better without you trying to finetune it.

12 "healthy" food labels that are complete scams.

A quick guide to decoding the absolute bollocks written on food packaging.

When you see these labels, here's what they actually mean:

🧵 1. "Made with Real Fruit!"

Translation: 2% fruit juice concentrate and 98% sugar, artificial flavoring, and seed oils.

They're not lying. There is real fruit. Approximately 0.3g per serving.

The other 99.7g is laboratory-synthesised garbage.

But the label shows strawberries, so it must be healthy.

What your favourite fruits looked like in the paleolithic 🧵

Think modern fruit is "ancestral" and shaped human evolution?

Let's look at what they actually looked like before thousands of years of selective breeding. There's a good chance you won't recognise most of them. BANANAS:

Modern bananas are seedless, sweet, and soft.

Wild bananas (Musa acuminata) were full of hard, marble-sized seeds with barely any edible flesh.

The fruit we eat today only exists because of cultivation starting around 8,000 BCE.

Modern veganism traces a direct lineage to 19th century religious health reformers who were absolutely convinced that eating meat made you masturbate.

This is not a joke.
This is not an exaggeration.
This is documented history, and it's spectacularly weird.

Enter the thread 🧵 Enter Sylvester Graham, Presbyterian minister and inventor of the Graham cracker.

In the 1830s, he preached that meat, spices, and "stimulating" foods inflamed the passions and led directly to "self-pollution."

His solution? Bland vegetarian food. Salvation through boredom.

The Mongols conquered 12 million square miles of territory in the 13th century eating almost exclusively meat and dairy.

No meal prep Sundays.

No quinoa bowls.

Just horses, sheep, and generational trauma for everyone between Korea and Hungary.

Read through🧵 Chinese chronicles noted with alarm that Mongol warriors were noticeably taller and more powerfully built than the Jurchen soldiers defending northern China.

Same region, different diet.

The steppe nomads eating meat towered over the agricultural people eating millet.

You’ve been told meat clogs your arteries, plants give you everything you need, and oat milk will save the planet.

Here’s the reality behind 14 vegan myths that refuse to die. 🧵 1. “You failed because you didn’t do it properly.”

When 90% of people “fail” veganism, maybe it’s biology rather than willpower that’s the issue.

A diet that only works with perfect planning, endless supplements, and saint-like discipline isn’t a solution. It’s survival cosplay.

Vegans often risk deficiency in B12, calcium, iodine unless supplemented.

PMID: 35010904

Why Beef Destroys Chicken: A Thread

1. Micronutrient density
2. Fat profile
3. Satiety
4. Evolutionary logic
5. Environmental impact
6. Animal suffering

7. Oh, and it actually tastes like food 🧵 Let’s break it down 👇 1. Micronutrients

Beef provides 35-40% more iron, 4x the zinc, and up to 10x the B12 compared to chicken.

It also brings creatine, carnitine, and CLA…nutrients chicken is devoid of.

Translation: Beef revitalises you. Chicken leaves you deficient. You could never thrive on chicken alone.

‘High Protein’ is the new ‘Low Fat’ 🧵

Fat has been demonised.

Carbs have been demonised.

Protein is untouchable. And that’s why it makes for the perfect scam.

Allow me to unpack why high protein snacks and lean meats are all part of the grift. In the 80s & 90s, “low fat” was the golden health label.

Snack bars, margarine, fat-free yoghurt…all marketed as slimming and heart-healthy.

Reality? It stripped real nutrition and replaced it with sugar & seed oils.

Today, the same grift is back with a new slogan: “high protein.”

10 of your favourite plant 'superfoods' that aren't as healthy as you think.

They aren't saving you.

They're quietly dosing you with an inflammatory cocktail of antinutrients and toxins.

Let’s pull back the curtain. 🧵 1. Spinach 🥬

Packed with oxalates: tiny crystals that bind calcium, magnesium, and iron.

They accumulate in tissues, causing arthritic pain, lethargy, brain fog, and kidney stones.

Stat: 80% of kidney stones are oxalate-based. This is a pain I wouldn’t wish on any human being.

As bonuses, spinach also sucks up heavy metals like crazy, and has seismically greater levels of nitrates than the bacon you’re told to worry about.

History is full of accounts of people eating mountains of meat, and still going hungry.

All because of one reason.

The meat was too lean.

This demolishes the protein leverage hypothesis.

Here are the receipts 🧵 1. Lewis & Clark, 1805:

"Each man is now eating 9–12 pounds of meat per day, and still they say they are hungry."

Here are 10 reasons why we hunted fat, not meat 🧵

Everyone’s obsessed with high protein.
Chicken breast. Egg whites. Tuna cans.
But your ancestors knew better, and so should you.

Fat was the optimal food, and it shaped human evolution.

Lean meat is simply suboptimal.

Let me explain the science. 1. Calories

In the Paleolithic economy, calories were currency, and that made fat the gold standard.

A mammoth = Well over 3 million calories, that would feed your tribe for months.

A rabbit? 1,000 calories of lean protein that could kill you if that’s all you ate.

Everyone’s been told fiber is “essential.”

It isn’t.

It’s not a miracle nutrient. It's just sawdust.

And for many, it makes things worse.

Here are 6 of the biggest fiber myths, and what the science actually says. 🧵 1. 🚫 Myth: Fiber is an essential nutrient

Fact: There’s no such thing as a fiber deficiency disease.

❌ Net negative: Excess fiber blocks absorption of key minerals (iron, zinc, calcium, magnesium).

It’s not only not a nutrient. It’s literally an anti-nutrient.

Here’s why carnivore doesn’t need to abide by the usual RDI numbers for your micronutrient needs.

Why? Because those numbers were made for people eating carbs, seed oils, and anti-nutrients daily.

Remove the thieves, you need fewer guards 🧵 Vitamin C 🍊➡️🥩

Carbs fight Vitamin C for the same transporters.

Less glucose = less competition + less oxidative stress.

Translation: You can keep your collagen game strong without mainlining oranges.

There's a reason sailors used to cure scurvy with fresh meat.

Still feeling tired and hungry on carnivore? Here are 7 reasons why (and how to fix them) 🧵 So, you’ve committed to the carnivore diet. 🥩

You’ve cut the carbs. You’re loading up on steak, eggs, butter, maybe some liver.

You expected laser-sharp focus and boundless energy…

But instead?

😴 Fatigue. 😶‍🌫️ Brain fog. Maybe even worse than before.

You’re not alone...and it’s not because the diet doesn’t work.

It’s likely because of how you're doing it

Before agriculture came knocking, our hominin ancestors were operating as top-tier carnivores for nearly 2  million years.

Here’s the science to prove it 🧵 1. Elite brain size

A large brain to body ratio is closely associated with nutrient density.

There wouldn’t have been anything more nutrient dense than animal fat.

Our brain size peaked 20-30,000 years ago.