Santiago Cruz | Email & SMS Marketing King 👑 Profile picture
Growing DTC Brands Without Spending A Single Dime On Paid Ads Using Email & SMS Marketing |Over $10M generated|@klaviyo Agency Partner | Join My Email List 👇
21 Oct
10 eCommerce tips that will make you at least 100k this BFCM

I shouldn't be giving away this for free...

🧵 Image
1. Full focus on growing your email

Email subscribers spend 138% more on average than non-subscribers.

So, the most powerful tactic to prioritize now is building your audience.

A bigger list means more revenue over the holiday period.
So make sure you have your embedded sign up forms on the footer or header of your store as well as your checkout opt-in in place to passively collect email subscribers
Read 21 tweets
20 Oct
The eCommerce copywriting framework that has made me over 7+ figures

You'll lose money if you don't read this thread

It is called PAS

Works like hell, even better than AIDA in my opinion

And it's simple AF even for beginners to use

Here's how it works:

P: Problem
A: Agitation
S: Solution
Read 10 tweets
18 Oct
Effortlessly make $100,000 by the end of the year Pairing TikTok + Email Marketing

Ignore this thread at your own risk

🧵 Image
IMO there’s never been an easier time to get rich off of TikTok


Cause Tik Tok has 1 billion daily users across 155 countries

And yet not many advertisers…

There’s a lot of demand and not that much supply

Which makes it cheap
It reminds me a little bit of the good old times of Facebook, in 2018 when you used to sell ice to Eskimos and they bought it
Read 27 tweets
18 Oct
My favorite copywriting framework is: PAS

Works like hell, even better than AIDA in my opinion

Here's how it works:

// Thread // 🧵
First, you have the problem.

Ideally, a huge problem that is constantly eating away your reader

As that specific problem is something they care about or struggle with, when you mention it, it hooks your prospect in.
Once you have them hooked

Then you agitate the problem

You talk about all the negative things that come with having this specific problem:

Make them feel emotional
Provoke strong negative emotions
Make the problem seem scarier
Read 6 tweets
24 Sep
IOS 15 Is Here And It Will Fuck Up Your Email Marketing If You Don’t Read This Thread.

Supp guys…

As some of you may already know Apple has just released iOS 15...

This new version brings lots of new features for users and a few headaches for us marketers...
High level these are some of those "headaches"that we should care about:
Read 21 tweets
17 Sep
How I Went From Selling $5 Gigs on Fiverr To Generating More Than $10M In Email Marketing Revenue

Growing up, my dream was to become a fighter pilot of the Colombian Air Force.

And literally, since I was 6 years old I optimized my life to become one.

You see... my grandpa served in the navy.

My dad was a policeman.
My uncle is a fighter pilot.

My aunt was a military of the Air Force.

Pretty much everyone around me had a military background therefore they encouraged me to pursue my dream of going to the Air Force.

But one day...
Read 26 tweets
16 Sep
All you need to know about email deliverability + a quick fix to improve it

//THREAD// Image
Supp guys

Today I’ll give you a “Deliverability 101 lesson.”

This is a topic that might sound like it is way too hard to understand

But don’t worry

I gotcha

I’ve made this guide beginner-friendly so you can understand and apply the knowledge.

So let’s start
What’s Deliverability?

Email deliverability is the ability to deliver emails to your subscribers’ inboxes

It’s an indicator that can be used to dictate the likelihood that an email reaches a subscriber inbox and not a spam folder
Read 20 tweets
15 Sep
Let's break down Beekeeper's Naturals abandoned cart flow... What would I do differently?

Supp guys

So today will be the first issue of a series of threads breaking down e-com stores email flows/campaigns
I'll start with Beekeepers Naturals; however, if you'd like to see your brand or a brand you love being broken down by me

Just comment their website link, and I'll do it!
Read 22 tweets
14 Sep
How I went from 0-10k email subscribers in 8 weeks with no ad spend needed (and how you can do it too)

Supp guys

So I had this client in the art niche who had an old email list from a previous brand they were running like 3 years ago

They had a couple of inventory problems and had to close the store down

And now they wanted to launch a new brand within the same niche
As they had this list of over 67k email subscribers from the previous brand

They wanted to use it

To make them re-subscribe into their new brand email list

And start making money right away without needing any ad spend...
Read 24 tweets
12 Sep
How Often Should You Email Your List?

(The answer will unlock your email marketing potential)

Every brand owner wants to figure out the “perfect” number of email campaigns they should send:

Enough to get the best response, but not so much that subscribers stop paying attention.
Like most things in life, if you’re expecting a definitive answer…
Read 17 tweets
10 Sep
7 Email Marketing Mistakes That Are Costing You Thousands Of Dollars.

(The 4th one is SHOCKING)

Over 316 billion emails will be sent each day by 2021.

This includes emails that are sent personally, professionally, and promotionally.

In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
Email is part of our daily lives and many people can’t go more than a few hours without checking it.

But this behavior doesn’t necessarily translate into high engagement.
Read 16 tweets
9 Sep
CASE STUDY: How I Took Boomba From $50,670 Per Month To $197,914 Per Month In 25 Days

[Still much more room for improvement]

Supp guys

For context:

Boomba is an eCommerce brand that sells Invisible Bras.

"They’re the world’s thinnest sticky bra"
Before I started managing their email marketing, they had a couple of problems.

Holding them back from scaling

In 3 areas of their strategy:

- Contact capture
- Flow Structure and messaging
- Segmentation
Read 25 tweets
8 Sep
How I Made $186,511 In Less Than A Year With This SIMPLE Win-back Strategy

Thread //
When approx 90% of your customers will be one-time buyers, having a win-back strategy to lower that stat is a must.

Just imagine what would happen if 20% of your customers buy from you not only once but twice?
Let’s run the numbers:

If you have 10,000 current customers

And 2000 buy from you a second time at a $50 AOV.

You would be making an extra $100,000

Without spending a single penny on ads...
Read 14 tweets
7 Sep
🚨 Make An Extra 10k/Month With This SMS Marketing Mini-course 🚨

Email is great but integrating SMS alongside email is powerful.

Here I’ll give you some reasons why:

- 85% of customers say they prefer to communicate with their brand via text

- 95% of text messages are read within 90 seconds of being received
- 80% of consumers said they wished businesses would text them more compared to other channels.

- 61% of marketers increased their SMS marketing budgets in 2020 this means your competitors will be reaching out to your customers via text.
Read 28 tweets
6 Sep
Inside look:

My $4M per year Klaviyo account 👀

Let's talk emails, shall we?

Email marketing is one of, and possibly THE, best way to:

👉Convert leads into customers
👉Abandoned carts into sales
👉Increase your customer lifetime value
👉Increase your repeat customer rate
👉and increase your overall profitability
When you know how to do things right, email marketing can quite literally be a money-printing machine.

Take one of my client's the last 12 months.

(The image I show you in the first tweet )
Read 10 tweets
4 Sep
How I Took An Clothing Brand From $100k To $2m On Email Marketing Revenue In Record Time

Thread// Image
IDK if ya'll are ready for this revelation...

But back in March, I took a clothing brand from $100k to $2M in email marketing revenue in less than 60 days!
Before I tell you how I did this

I have to tell you that this brand was already making sales in the order of millions per month.

Their email list was huge...

And all their sales were coming from paid social - zero email marketing.
Read 13 tweets
27 Aug

Understanding The Customer Life Cycle

Thread 👇
As an eCommerce business owner, you've likely heard a lot about managing customer relationships and that successful businesses have the most loyal customers…

And yeah.. in my experience, that’s completely true!
Having a complete understanding of your customer life cycle it’s IMPERATIVE to create brand allegiance among your clientele and send the right messages at the right time!
Read 28 tweets
26 Aug
7 biggest email marketing mistakes (RANKED)

( The 3rd one is shocking... )

[Thread 👇]
Over 316 billion emails will be sent each day by 2021.

This includes emails that are sent personally, professionally, and promotionally.

In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
Email is part of our daily lives, and many people can’t go more than a few hours without checking it, but this behavior doesn’t necessarily translate into high engagement.
Read 15 tweets
25 Aug
Add 10k - 30k/month to your KLAVIYO revenue with this strategy.

[Thread 👇] Image
As an email marketing agency owner, I audit Klaviyo accounts every day

One of the most common mistakes I see throughout the accounts that are not attributing 30% to 40% of their rev to email is:

The uneven difference between flow and campaign rev %
Ecom brand owners would set up 3-4 flows and then forget about their email list

Leaving their list underused.
Read 17 tweets