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Shalom Goodman Profile picture
Shalom Goodman
@ShalomGood
SEO at The Wall Street Journal / @WSJ / Formerly @businessinsider, @chabad. I post neat stuff about SEO and life. You'll like it. Views my own
Jul 31, 2023 • 6 tweets • 3 min read
(SEO)

How Investopedia does so well in Search.

A case study of a random article.

1: E-E-A-T

Notice how the Author has a nice bio, along with a "reviewed by" as well "Fact checked by"



🧵 1 of 5 https://t.co/eDp2RfFLXRinvestopedia.com/cost-to-charge…
Image E-E-A-T continued.

They have a full list of all their sources.

They clearly researched the hell out of this.

2 of 5 Image
Jul 21, 2023 • 6 tweets • 2 min read
A quick overview on what @nytimes does right when a mega-celebrity like Tony Bennett dies Image They publish the story and alert to it on their app.

They then update the story continuously to keep it fresh for Google's search results. Image
Jan 25, 2022 • 7 tweets • 4 min read
Did you know Netflix has almost as much search "worth" as CNN?

Curious as to how?

A small 🧵thread on some of the great things they implement + links to great articles to help you explore further They recognize what searchers are searching.

For example: Their use of "watch".

They optimize their Title tags with "watch" most of the time, winning for all of those terms ($3.1 million worth, according to @semrush)