So a few weeks ago something happened to friends of mine that made a tough situation that they were going through even worse. They'd gone through the tragedy of getting a fatal foetal anomaly diagnosis only last year. The campaign was kicking off, and they went away to take a break over Easter, coming home to find one of the "Licence to Kill" Embryo posters staring in the window at them. As parents who were grieving, and also caring for a 2 year old, and working, this was just too fucking much