I used to think cold email was the “door to door” salesmen of the internet.

Not for me.

That is…until I generated $238k —out of thin air— with a single campaign.

Here’s how to use cold-email to actually get more clients (without being a scum bag): If you’re like me, and the thought of sending cold emails is a bit cringy.

I get it.

But the truth is, it can be a fantastic tool for generating revenue from scratch.

And you can do it without selling your soul.

Here’s how.

The quickest “hack” to succeeding in a service business is learning to match your price to your client.

Here’s the story of the $150K project that forced me to rethink my pricing and changed the trajectory of my business (for good): About 1.5 years into starting my agency, I landed an amazing opportunity.

A chance to pitch a dream client on a once-in-a-lifetime project.

I was PUMPED.

In Q1 my agency did multiple 6 figures.

And I only worked about 1-2 hrs per day (on avg).

Here’s how I removed myself from 70% of the day-to-day operations and turned my agency into a low-maintenance machine: In this thread I’m going to break down the steps I took to build a machine that requires ~10-15 hrs per week.

1. Map your processes
2. Identify your contribution
3. Cut the BS
4. Automate
5. Capture systems
6. Delegate / train
7. Rinse & repeat

Maintenance Mode ✅ Activated

The easiest way to automate team management?

Letting your team manage themselves.

Let's talk about the end-of-day checklist: When I first started hiring for my agency, it was utter chaos.

Every morning I'd spend the first 2 hrs of the day scrambling around like a chicken with his head cut off.

"Who's working on what?"
"Did that thing get done?"
"Are we on track for XYZ?"
"Who needs what from me?"

Hiring (and managing) contractors — a cheat sheet: Over the years my agency has hired over 100 contractors (short and long-term).

If you’re looking for a lean way to scale, I can't think of a better resource.

But there's a lot of riff-raff out there.

So if you want this to work, here are a few things to keep in mind:

The best way to sell is to listen.

Here are 10 open-ended questions to use on your next discovery call: "Can you tell me more about your goals and what you hope to achieve with this project/service?"

Hourly pricing is going to kill your business.

If you want to break the hamster wheel of trading time for money, you need to understand the art of value pricing.

Here’s how: At this point, we all know how important it is to get leverage on our time.

Yet for some reason, so many of us in service businesses are still trading our time for money.

So what is value pricing, anyway?

In 2018 my agency’s average project price was ~$5,000.

Today it’s ~$55,000.

So what changed?

Looking back, I can boil it down to these 9 lightbulb realizations: 💡Realization: My ego was costing me money.

I used to think I was a badass because I was closing 70% of my pitches.

Then I found out that I was simply the cheapest option.

So, I started testing the upper limits.

8 ways to optimize your mind & body to get more done: 1. Stop Hustling

I know, Instagram told you to “grind”…

But Twitter is telling you to get some sleep.

If you want to be at the top of your game, you need a rested mind.

Lets make it easy for you...

How to consistently level up your prices (without the risk of losing more projects).

A foolproof blueprint: The truth is, 95% of us are under charging for our work.

Why?

1) We lack confidence.
2) We’re not good at valuing our service.
3) We don’t want to risk losing the job.

Whatever the reason, the result is the same: we get stuck charging bottom of the barrel rates.

Want to win more projects?

Then you need to start asking the right questions.

Here are 10 questions you’re probably not asking during the sales process (but definitely should): When it comes to sales, your greatest tool isn’t your pitch, it’s your curiosity.

When you ask great questions you:

1) Communicate expertise
2) Differentiate from competitors
3) Win more projects
4) Charge more money

Use these Qs to level up your next sales call.

How to build an offer that attracts more eyeballs, converts more clients, & closes higher ticket deals: When you have a great offer, good things happen:

1) You get more referrals
2) You charge higher prices
3) You win more pitches
4) You attract more attention

Get the offer right, and business becomes a whole lot easier.

So…

90% of sales advice boiled down into simple 5-step framework:

S — Serve
A — Ask
L — Listen
E — Empathize
S — Summarize

Let’s break it down, shall we? S - Serve

First, a reframe:

We’ve got to stop thinking about sales as a process of extracting value.

Instead, think about how you can add it.

Your goal isn’t to “convict them” to buy, it’s to solve their problem…

Whether that leads to a sale or not.

28 questions to make your 2023 better than your 2022: If you became a better version of yourself every single year, where would you be right now?

What would you have?
How would you feel?
What types of things would you do?

How would your position in life be different?

Every entrepreneur’s biggest problem?

They don’t know what their biggest problem is.

Here’s a handy diagnostic tool for hunting down and plugging the leaky buckets in your business: As business owners, we have to stop trying to fix all of our problems at once.

In this thread I’m going to give you a handy tool to diagnose your next most important problem.

Start at the bottom and work your way up until your business is bulletproof.

Spotify Wrapped is one of the most impressive word-of-mouth marketing campaigns we’ve seen in the last 20 years.

— 90M engagements
— 60M shares
— 425M tweets

All organic.

Here’s why it works and what you can borrow for your next campaign: Every year, Spotify delivers users a detailed rundown of their listening habits.

• Most listened to songs
• Newly discovered artists
• Total minutes spent listening

All packaged up in eye-catching infographics, easily shareable directly from the app.

My 1-person agency generates 7 figures in annual revenue.

If I had to start it all over…

Here’s exactly how I’d get to $10K per month in 90 days (or less): 1 - Create a plan

It’s true, getting stuck in “planning & research” can be a death knell for any new project.

But I’m also a big believer in setting expectations for myself when I start a new initiative.

That’s why I’m giving myself no more than 48 hrs to do these 3 things:

Michael Jordan. Kobe Bryant. D Wade.

3 killers… but 1 man behind the curtain.

Performance coach & mindset engineer — Tim Grover.

I spent hours studying his stuff…

Here are 7 key lessons for developing killer instinct, dominating the competition & coming out on top: 1 / Be Relentless

Success isn’t as complicated as most people think.

In fact, Tim boils it down to one simple trait: relentlessness.

For some…it’s innate. But for the rest of us, it’s a choice.

But what exactly does it mean to be relentless?

Stop trying to manage your time.

Start multiplying it.

Here are 5 ways to manufacture more time so you can get more of the right things done: //3 Dimensions of Time//

Before anything else…

We need to change the way we think about time.

According to Rory Vaden in his book “Procrastinate On Purpose,” there’s three approaches to time:

95% of business owners are wasting their marketing dollars.

Why?

Because they’re driving eyeballs to a dead-end offer.

Here’s how to build an offer that attracts more eyeballs, converts more clients, & closes higher ticket deals: My inbox is filled with people asking me how to get more leads.

They want that secret prospecting strategy.

That cold email hack.

That perfect sales script.

Something —ANYTHING— to finally build that pipeline.

A 5-step framework to break through overwhelm and get yourself unstuck.

👇 Ever get to a point where you feel completely lost?

Suffocated?

Drowning in a sea of goals, priorities and todos?

So much going on that you just cant seem to start?

That’s overwhelm.

It sucks.