1/5 Stellar podcast with @bokelley & @zachrodgers. On if programmatic has made digital advertising better “I don’t know, I wish I could unequivocally say yes”... for premium publishers “It is unclear if it is better from a yield than the old way”...
2/5 “We do not value content properly in programmatic”... “If I’m an advertiser do I feel like I’m getting higher quality ads in better places, no I don’t definitely not”...”you’re getting gamed left and right by people who’ve figured out how to make the metrics work”
