Saving money on discounts is a lie.

You think you're getting a discount—but you're falling for the most manipulative pricing tactic in history:

CHARM PRICING.

Here’s what it is, how billion-dollar brands like Nike, Apple and Walmart use it—and why it’s keeping you poor:🧵
1/ Meet Sam Walton.

The man who started Walmart with a single store in Arkansas.

He didn’t have a marketing degree.
He didn’t have tech or funding.

But he had one thing:
An obsession with pricing psychology.

Intelligent people make terrible decisions.

This Nobel Prize-winning physicist spent 35+ years proving it.

He exposed the most dangerous illusion in human thinking.

Once you see it, you can’t unsee it.

And you’ll question every decision you’ve ever made: 🧵 1/ This is Richard Feynman:

- Nobel Prize in Physics
- Helped build the atomic bomb
- Solved the Challenger disaster
- Rewrote how we think about science

But his greatest insight wasn’t about atoms or rockets.

It was about human ignorance.

You’re not in control of your decisions.

This Nobel Prize winner spent 37+ years proving it.

He exposed a psychological flaw in human decision-making.

Once you see it, you can’t unsee it.

And you'll question every decision you've ever made: 🧵
This is Richard Thaler:

New York Times Bestseller
Nobel Prize in Economics (2017)
Pioneer of Behavioral Economics

For decades, he was obsessed with one question:

Why do people make choices that go against their best interests?

This man made speed a luxury—but no one talks about him.

With a $8 BILLION net worth in 2024, Porsche, Rolls-Royce, BMW, and Ferrari envied their dominance.

Here’s the forgotten, tragic story of how Bugatti redefined performance, prestige, and perfection:🧵
1/ In 1881, Ettore Bugatti was born in Milan, Italy.

His family was full of artists—painters, sculptors, designers.

But Ettore? His canvas was metal. His brush? Machines.

Little did they know, he wouldn’t just build cars. He’d create legends.

This man created one of the most luxurious brands—but no one talks about him.

With a $11.87 BILLION turnover in 2024, Gucci, Patek Philippe, Cartier, and Ralph Lauren envy their success.

Here’s the forgotten story of an orphan who built a billion-dollar empire: 🧵
In 1881, Hans Wilsdorf was born in Germany.

By age 12, he lost both parents.

Sent to boarding school, he became obsessed with one thing: precision.

Little did he know, this obsession would change history.

The most dangerous marketer you’ve never heard of:

He was a broke café worker, making just $2.50 an hour.

Yet, he turned that into a $7.8 BILLION empire.

His secret? A strategy so simple, billion-dollar brands laughed at it—until he left them in the dust.

Here’s his story:🧵 Meet Sabri Suby.

The founder of the world’s fastest growing marketing agency King Kong.

You're not in control of your decisions.

This psychologist spent 56+ proving it.

He uncovered 6 hidden forces that make people say "YES"—without them even realizing it.

Once you see them, you can't unsee them.

And you'll question every choice you've ever made: 🧵
This is Robert Cialdini:

The Godfather of Persuasion.
New York Times Bestselling Author.
Advisor to Fortune 500 Companies & World Leaders.

For decades, he was obsessed with one question:

Why do people say "YES"—even when they shouldn’t?

THE MAN WHO DRESSED YOUR CAGE AS FREEDOM.

He started wars, built billion-dollar empires, and reshaped entire nations.

His mass manipulation tactics are illegal today—but they’re still controlling you.

Read this story before you make another decision that isn’t yours: 🧵
1/ You’re being manipulated every single day—by tactics so powerful they were illegal.

But one man mastered them first… and his influence is everywhere.

His name? Edward Bernays.

And once you learn what he did—you’ll never see the world the same way again.

This is the youngest billionaire you never heard of:

He was a broke pizza boy who turned $500 into a $1.5 BILLION empire.

His secret? A strategy so simple that Nike, Puma, and Adidas laughed at it—until he changed the game.

Here’s his story: 🧵 Meet Ben Francis.

The founder and CEO of the billion-dollar fitness apparel brand Gymshark.

Your brain is wired to make you rich.

But it's been hijacked to keep you broke.

Apple, Nike, and Adidas exploit this flaw to steal billions from your pockets.

Once you learn this, you can damn near print money at will: 🧵 Their secret?

Storytelling.

It's one of the most powerful weapons in marketing.

So subtle you don't even realize it's being used on you.

Here's the simple yet genius framework: