CIA can't operate without it.
Pentagon can't function without it.
And Wall Street can't trade without it.

Yet most people have no idea what Palantir does behind closed doors.

Here’s how the U.S. government allowed a $300B surveillance company to track your every move: 🧵 Palantir is the most powerful company you’ve never heard of.

It’s used to:

Hunt terrorists
Predict wars
Spy on employees
Prevent crashes
Win F1 races

By the end of this thread, you’ll realize it might be watching you too 👇

What if your decisions were never really yours?

This Nobel Prize winner spent over 42+ years proving it.

He uncovered the most dangerous psychological flaw in human thinking.

Once you see it, you can’t unsee it.

And you’ll question every decision you’ve ever made:🧵 This is John Nash.

Nobel Prize winner in Economics.
He built the foundation of modern game theory.
He explained why people make suboptimal decisions.

But his greatest insight wasn’t about numbers or math—

It was something you’d never expect...

Hard work is a scam.

This millionaire poker champion spent 29+ years proving it.

She uncovered that hard work guarantees failure.

Now, Fortune 500 CEOs and NBA stars pay millions for her advice.

Once you read this, you won’t stop thinking about it:🧵 1/ Meet Annie Duke:

Pro poker player ($4M+ won)
Decision strategist for Fortune 500s
Author of Thinking in Bets (2,000,000+ copies sold)

For decades, she studied one brutal truth:

Smart people make dumb decisions all the time.

Smart people always make dumb decisions.

This Nobel Prize winner spent 34+ years proving it.

He uncovered an unconscious flaw in human decision-making.

Once you see it, you can’t unsee it.

And you'll question every decision you've ever made:🧵 This is George Akerlof:

Nobel Prize in Economics
Revolutionized market theory
Uncovered why we make bad decisions
Explained why good choices often disappear

But his greatest insight wasn’t about markets or economics.

It was about human decision-making flaws.

Saving money on discounts is a lie.

You think you're getting a discount—but you're falling for the most manipulative pricing tactic in history:

CHARM PRICING.

Here’s what it is, how billion-dollar brands like Nike, Apple and Walmart use it—and why it’s keeping you poor:🧵
1/ Meet Sam Walton.

The man who started Walmart with a single store in Arkansas.

He didn’t have a marketing degree.
He didn’t have tech or funding.

But he had one thing:
An obsession with pricing psychology.

Intelligent people make terrible decisions.

This Nobel Prize-winning physicist spent 35+ years proving it.

He exposed the most dangerous illusion in human thinking.

Once you see it, you can’t unsee it.

And you’ll question every decision you’ve ever made: 🧵 1/ This is Richard Feynman:

- Nobel Prize in Physics
- Helped build the atomic bomb
- Solved the Challenger disaster
- Rewrote how we think about science

But his greatest insight wasn’t about atoms or rockets.

It was about human ignorance.

You’re not in control of your decisions.

This Nobel Prize winner spent 37+ years proving it.

He exposed a psychological flaw in human decision-making.

Once you see it, you can’t unsee it.

And you'll question every decision you've ever made: 🧵
This is Richard Thaler:

New York Times Bestseller
Nobel Prize in Economics (2017)
Pioneer of Behavioral Economics

For decades, he was obsessed with one question:

Why do people make choices that go against their best interests?

This man made speed a luxury—but no one talks about him.

With a $8 BILLION net worth in 2024, Porsche, Rolls-Royce, BMW, and Ferrari envied their dominance.

Here’s the forgotten, tragic story of how Bugatti redefined performance, prestige, and perfection:🧵
1/ In 1881, Ettore Bugatti was born in Milan, Italy.

His family was full of artists—painters, sculptors, designers.

But Ettore? His canvas was metal. His brush? Machines.

Little did they know, he wouldn’t just build cars. He’d create legends.

This man created one of the most luxurious brands—but no one talks about him.

With a $11.87 BILLION turnover in 2024, Gucci, Patek Philippe, Cartier, and Ralph Lauren envy their success.

Here’s the forgotten story of an orphan who built a billion-dollar empire: 🧵
In 1881, Hans Wilsdorf was born in Germany.

By age 12, he lost both parents.

Sent to boarding school, he became obsessed with one thing: precision.

Little did he know, this obsession would change history.

The most dangerous marketer you’ve never heard of:

He was a broke café worker, making just $2.50 an hour.

Yet, he turned that into a $7.8 BILLION empire.

His secret? A strategy so simple, billion-dollar brands laughed at it—until he left them in the dust.

Here’s his story:🧵 Meet Sabri Suby.

The founder of the world’s fastest growing marketing agency King Kong.

You're not in control of your decisions.

This psychologist spent 56+ proving it.

He uncovered 6 hidden forces that make people say "YES"—without them even realizing it.

Once you see them, you can't unsee them.

And you'll question every choice you've ever made: 🧵
This is Robert Cialdini:

The Godfather of Persuasion.
New York Times Bestselling Author.
Advisor to Fortune 500 Companies & World Leaders.

For decades, he was obsessed with one question:

Why do people say "YES"—even when they shouldn’t?

THE MAN WHO DRESSED YOUR CAGE AS FREEDOM.

He started wars, built billion-dollar empires, and reshaped entire nations.

His mass manipulation tactics are illegal today—but they’re still controlling you.

Read this story before you make another decision that isn’t yours: 🧵
1/ You’re being manipulated every single day—by tactics so powerful they were illegal.

But one man mastered them first… and his influence is everywhere.

His name? Edward Bernays.

And once you learn what he did—you’ll never see the world the same way again.

This is the youngest billionaire you never heard of:

He was a broke pizza boy who turned $500 into a $1.5 BILLION empire.

His secret? A strategy so simple that Nike, Puma, and Adidas laughed at it—until he changed the game.

Here’s his story: 🧵 Meet Ben Francis.

The founder and CEO of the billion-dollar fitness apparel brand Gymshark.

Your brain is wired to make you rich.

But it's been hijacked to keep you broke.

Apple, Nike, and Adidas exploit this flaw to steal billions from your pockets.

Once you learn this, you can damn near print money at will: 🧵 Their secret?

Storytelling.

It's one of the most powerful weapons in marketing.

So subtle you don't even realize it's being used on you.

Here's the simple yet genius framework: