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Steve Lamar Profile picture
Steve Lamar
@StevejLamar
Digital Marketing | SEO & Analytics | Founder @PromoPrep (an intuitive marketing calendar)
Sep 10, 2021 • 9 tweets • 6 min read
I struggle coming up with content ideas.

So, I bought @mdeziel's book The Content Fuel Framework and it's packed with ideas to get you thinking.

Here are some of the content focuses she lays out to help inspire your content creation (with tweet examples)... 1/ Basics

Focus at a high level to help folks who are getting started.

This content lays the foundation for deeper subject matter.

@thecoolestcool is wonderful at this, providing helpful tips on writing and distribution. I've learned a lot from Ross.

Jun 16, 2021 • 7 tweets • 2 min read
Marketers are great at gathering data.

But data is pointless without context, insights and action.

Answering 3 basic questions as you create reports makes them more insightful:

1. What?
2. So what?
3. Now what?

Here's how I use them: The 'What?' is the data.

It answers basic questions like:
- How much traffic came to the site?
- What channels drove the most revenue?
- How much did we spend and did it drive leads?
- How is revenue trending to last year?
Jun 15, 2021 • 14 tweets • 7 min read
It's crazy difficult to build a business from scratch.

There are so many unknowns and a lot of trial and error.

Here are 13 things I've learned as a marketer turned SaaS founder.

(with highlights from folks of Twitter I've learned from along the way) 1. Be patient. Be really patient.

It took 18 months to get my first paying client and another 18 months to quit my job*.

@alexwestco highlights how we're not alone in this journey.


*I quit to focus, not because I was making gobs of money.
Mar 30, 2021 • 7 tweets • 3 min read
I used to be a website analyst.

I helped ecomm teams improve site performance
by looking at their data.

I spent a lot of time in Google Analytics and found most sites didn't have GA set up properly.

Here are the most common issues I found 👇 Incorrect Channel Grouping

This is a big one and found on almost every site.

Most often traffic would fall into 'other' when the channel groups keeping the correct channel from getting credit for the traffic.

It most commonly happens with social and display traffic. Screenshot of Google Analyt...
Nov 21, 2020 • 8 tweets • 2 min read
People keep asking me how I went from 143 followers to 150 in just 6 months.

Let me tell you it has been a journey.

A thread 👇 Back in my early days of Twitter (July 2020) I used to wonder how I could get more followers. Now I have the formula that is driving my new followers crazy.