How I built @PuffCountApp, and leveraged TikTok to help 150k people quit vaping.
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It all started when I was a junior in college and Juul hit the mainstream markets. Prior to this time I couldn’t buy a cig off someone if I wanted to because no one smoked nicotine. But almost overnight everyone I knew had a Juul. They were passed around like candy at parties.
Jan 12, 2022 • 9 tweets • 4 min read
Here’s how a mobile game I built 5 years ago suddenly got blown up by The New York Times, Wall Street Journal, and Jimmy Fallon.
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I built an app called Wordle when I was 18 mostly for fun, to sharpen my coding skillz, and maybe make a quick buck. It didn’t quite take off like my previous app, Grid, did. So after a few months and ~100k total downloads, I stopped updating and promoting the app.