Own and operate self storage | Coach new self storage investors | Hard money lender | Husband, Dad, Fireman. California is home.
May 6 • 5 tweets • 1 min read
Most direct mail in storage acquisitions fail because operators send one letter and quit.
Here's the 4-letter cadence that actually works - and the real numbers from my pipeline. 🧵
The 4-Letter Year:
Q1: Friendly intro. "I'd love to buy your facility someday."
Q2: Check-in. "Still interested if you're ready."
Q3: Value angle. "I close in 30 days. No inspection contingency. No broker."
Q4: The breakup. "Final letter. Still want to buy."