A long due thread on why #SathyamCinemas is(was) actually #Sathyam. It all started with the way how they curated the movie exprience. Will try adding more notes to this thread whenever possible.(1/n) At Sathyam properties they tried to make it more like an end to end experience than watching just a movie. Still the words from the usher "Welcome to Sathyam Cinemas" still sounds like a very recent memory.(2/n)